Burson Cohn & Wolfe

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com. 

More About the Program:

The Burson HK Internship Program is a paid internship, where the duration of the internship can be customized from 3 months to 12 months, either part-time or full-time. During the internship, students will work closely with different levels of the client servicing team to gain experience in public relations. Each intern will be paired with a mentor who provides feedback, guidance and support to ensure students make the most out of the program.

What You’ll Do:

• Track PR initiative outcomes, and coverage and prepare performance reports for clients
• Identify and maintain media lists
• Assist in content development and translation including press releases, op-eds, pitching notes, media invitations, etc.
• Support PR events organisation and coordination
• Assist in developing actionable insights for clients by conducting desktop research on key market trends, audience insights, and competitive activities
• Participate in brainstorming sessions and contribute ideas for new business proposals or new campaigns

Experience That Contributes to Success:

• Completed 2nd year at university or above, major in Public Relations, Journalism, Marketing, English or Translation related is preferred
• Can work at least two and a half days a week for at least three months; full-time is preferred
• Outstanding verbal and written communication and presentation skills in English and Chinese (Mandarin and Cantonese)
• Ability to work both independently and as a team
• Enjoy working in a dynamic, fast-paced and result-oriented environment
• Good problem-solving and time-management skills
• The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder’s responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job.

How We'll Support You:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, tuition reimbursement for continued learning, flexible work arrangements to support work-life integration, a vibrant and inclusive company culture fostering collaboration and innovation, and competitive compensation and benefits packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-all’s. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all races, ethnicities, religions, abilities, sexual orientation and gender identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

For more information, visit www.bursonglobal.com.

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