Schneider Electric

Job Description

About the Role

We are seeking a passionate and results-driven Product Marketing Specialist/Manager to join our dynamic team. In this role, you will own key initiatives across market research and positioning, customer engagement, product launches, and sales enablement. You’ll collaborate closely with cross-functional teams to drive product adoption, strengthen our market presence, and enable the success of our sales teams.

Key Responsibilities

1. Market Research and Positioning:

• Conduct competitive research, win/loss analyses, and market assessments to identify opportunities for product evolution.
• Develop and maintain a library of white papers, case studies, and thought leadership content to establish market leadership.
• Craft compelling value propositions and differentiated product messaging that resonate with target segments.
• Define and refine buyer personas based on data and customer insights.

1. Customer Engagement:

• Plan and execute webinars, industry events, and customer-centric campaigns to build awareness and trust.
• Partner with customer success teams to develop case studies, customer success stories and gather insights from customer feedback.
• Foster customer advocacy programs to learn about new opportunities, highlight success stories and user testimonials.

1. Sales Enablement:

• Build and maintain sales enablement tools, including pitch decks, battle cards, and competitive analysis sheets.
• Collaborate with sales teams to deliver training sessions on buyer personas, product positioning, and objection handling.
• Partner with sales to track and improve conversion rates using feedback and performance metrics.
• Support sales efforts at industry events and trade shows with tailored content and materials.

1. Product Launch:

• Support the development and execution of go-to-market (GTM) strategies for new product launches and feature updates.
• Collaborate with product management to craft value propositions and messaging for target audiences.
• Create launch assets such as white papers, blog posts, videos, and product one-pagers.
• Drive alignment across marketing, sales, and operations teams for a cohesive launch experience.

Qualifications

• Bachelor or master’s degree in Engineering, Computer Science or related field
• 3+ years of experience with Smart Grid solutions is preferred
• 3+ years of experience in Product Marketing or Management for enterprise software products is required
• Experience with the Electric utility industry – including trends, challenges and the IT landscape is preferred
• Excellent English communication skills (written, verbal, visual), both for internal audiences at all levels of the organization and customer-facing messaging.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.
• Basic knowledge about electrical power engineering, and T&D network concepts is preferred
• Excellent collaboration and good organizational skills
• Willingness to travel

What's in it for me?

• Hybrid working model (WFH or Office) & flexible working hours
• 24-30 days of annual leave
• International team with the possibility for training & upskilling in the US
• Gym & sports activities
• Learning & Development for each employee (including internal platforms & additional budget)
• Having a chance to be mentored by any worldwide expert inside Schneider Electric
• The financial, legal, and psychological assistance program
• Private health insurance
• Summer recharge program during July and August
• Lunch inside our Hub with discounts
• Family policy – Parental leave and Care leave
• Recognition culture through our own StepUp platform & annual bonus
• Building a career in the #1 world sustainable multinational company

Let us learn about you! Apply today.

About Our Company

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric – apply today!

€36 billion global revenue

+13% organic growth

150 000+ employees in 100+ countries

#1 on the Global 100 World’s most sustainable corporations

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.

You can find out more about our commitment to Diversity, Equity and Inclusion here and our DEI Policy here

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.