Marketing Communication Specialist

iPipeline

Qualifications
Education
Benefits

Overview

As a global market leader, iPipeline combines technology, innovation, and expertise to deliver ground-breaking, award-winning software solutions that transform the life insurance, financial services, and protection industries. With one of the industry’s largest data sets, we help advisors/advisers and agents to transform paper and manual operations into a secure, seamless digital experience – from proposal to commission– so they can help better secure the financial futures of their clients.

At iPipeline, you’ll play a major role in helping us to provide best-in-class, transformative solutions. We’re passionate, creative, and innovative, and together as a team, we continually strive to advance, accelerate, and expand the reach of our technology. We value different perspectives and are committed to creating an environment that embraces diverse backgrounds and fosters inclusion.

We’re proud that we’ve been recognized as a repeat winner of various industry awards, demonstrating our excellence and highlighting us as a top workplace in both the US and the UK. We believe that the culture we’ve built for our nearly 900 employees around the word is exceptional -- and we’ve created a place where our employees love to come to work, every single day.

Come join our team!

About iPipeline

Founded in 1995, iPipeline operates as a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the Nasdaq 100, S&P 500®, and Fortune 1000® indices. iPipeline is a leading global provider of comprehensive and integrated digital solutions for the life insurance and financial services industries in North America, and life insurance and pensions industries in the UK. We couple one of the most expansive digital and automated platforms with one of the industry’s largest data libraries to accelerate, automate, and simplify various applications, processes, and workflows – from quote to commission – with seamless integration. Our vision is to help everyone achieve lasting financial security by delivering innovative solutions that connect, simplify, and transform the industry. 

iPipeline is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to gender, race, color, religious creed, national origin, age, sexual orientation, gender identity, physical or mental disability, and/or protected veteran status. We are committed to building a supportive and inclusive environment for all employees.

This is an office-based position.

Responsibilities

To plan and execute an awesome programme of content and product marketing and communications to drive effective lead generation & nurture.

Reporting to the Director, Marketing, the purpose of this role is to take our communications programme to the next level. You will build and execute campaigns, communications and content to help drive leads and nurture prospects.

Using a range of different channels and mediums, your communications and content will engage our audience and accelerate both our outbound and inbound marketing success.

Responsibilities:

Planning

  • Planning and managing a complex content, communications & campaign calendar to drive defined outcomes/metrics.

Communications

  • Utilising all channels (digital and traditional) to deliver content and defined messages to target audiences. Using marketing automation tools effectively to drive efficiency and optimization.

Content Research and Development

  • Researching and developing content using a range of internal and external sources. Being (or becoming) a subject matter expert on our markets and tech, able to communicate clearly with target customers.

Brand & PR

  • To work alongside the team to coordinate how owned content and communications dovetails with wider PR opportunities.

Events

  • To identify opportunities for owned, earned and paid events. Developing a brief and objective and liaising with internal and external stakeholders as required.

Qualifications

Essential:

  • A clear and able communicator and copywriter – an ability to make the complex simple and engaging.
  • A capable planner. Able to develop and own plans, delivering as committed.
  • Experienced and confident using marketing technology (e.g Hubspot, Salesforce)
  • Experience/knowledge within Fintech/Insurtech or experience within financial services.

Desirable:

  • A marketing qualification
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Confirmed 16 hours ago. Posted 4 days ago.

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