Ref #:
W153218
Department:
Marketing
City:
New York
State/Province:
New York
Location:
United States
Pay Range: The pay range for this job is $62500 - $146000 annually; actual pay is dependent on experience and geographic location.
Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, flexible working arrangements, incentive compensation, where applicable, and varied learning opportunities.
Pay Range Max
146000
Pay Range Min
62500
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Brand Marketing Manager, Lauren Ralph Lauren is a key role within the Women’s division, responsible for managing all marketing initiatives to support our NA Wholesale business lines – Apparel, Accessories, Footwear, & Licensing partnerships – at designated retailers. The role also encompasses broader World of Ralph Lauren responsibility across families of business (Men’s, Women’s, Kids, Home) for specified relationship oversight.
The primary objective of the role will be to translate the Global brand strategy to NA Wholesale, constantly elevating the desirability of Lauren Ralph Lauren to acquire new younger customers and engage existing high-value loyalists while seamlessly integrating marketing into the business vision to drive sales across all channels.
With guidance from the Brand Marketing Lead, Women’s, this role will collaborate on establishing seasonal marketing strategies and takes the lead on the development, launch, and measurement of impactful 360-degree campaigns to uphold the Lauren Ralph Lauren brand vision supporting the World of Lauren & dedicated underpenetrated category core / fashion business strategies.
Success will be contingent on demonstrated experience in driving end-to-end seasonal marketing strategies and execution of associated plans. Supporting core competencies encompass protecting brand elevation across all programs, coming with an in-depth understanding of the evolving media & digital landscape, focusing on consumer centricity, demonstrating a passion for analytics – reporting learnings, what worked / did not work, and key metrics – to ultimately make thoughtful data-driven recommendations, illustrating strong knowledge in maintaining a marketing budget positioned alongside the state of business, and co-piloting collateral development for associated marketing placements with content & operations. Preferably junior level management exposure to include agency relations management, weekly & seasonal consolidations, sample coordination, in-store initiatives support, and a thoughtful eye on the competitive landscape.
This role will require an ability to leverage the brand’s myriad of internal and external cross-functional stakeholders and resources, while fostering positive partnerships; global marketing, global merch, regional marketing sister channels, regional merch, sales, retail development, brand image, agency, digital, CIX, content & operations, licensing as well as external media network and marketing teams.
As the ideal candidate, you should be empowered to take initiative and embrace critical thinking while being an enthusiastic team player who embraces the opportunity to collaborate cross-functionally. This role requires being able to lead with a macro perspective while keeping attention to detail, successfully managing multiple projects simultaneously.
This position reports into the Brand Marketing Lead, Women’s with potential co-management opportunity.
Essential Duties & Responsibilities
Build brand desirability & help develop marketing strategies to support the business goals of our wholesale channels, specifically North America department stores, specialty stores and digital pure plays
Team Development: Close collaboration with potential report to support continued growth and development
Experience, Skills & Knowledge
Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.