Overview
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications: AARP The Magazine and AARP Bulletin.
The Marketing Analytics Manager gathers, analyzes, and shares data and insights to improve performance for various digital programs and initiatives. This role focuses on testing and optimization of digital platforms, including the website AARP.org and AARP’s apps, with the goal of driving impactful changes through data-driven insights and recommendations. The Marketing Analytics Manager is at the forefront of enhancing user experiences and driving business growth through iterative testing and experimentation. The role involves A/B testing and optimization, web analytics and insights, technical expertise, and project management. The Analytics Manager’s daily tasks include designing and conducting A/B tests within the Adobe Target platform, managing project scope and tracking milestones, collaborating with cross-functional teams including development, analyzing test results, identifying gaps and opportunities via collaboration with management, and providing thought leadership on optimization techniques.
Responsibilities
Qualifications
Additional Requirements
Flexible Work Arrangement (FWA)
AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
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