Nikkei Asia, part of the Nikkei Group, is a premier English-language publication offering unrivaled insights and analysis on Asia's economy, politics, and culture. We strive to bring detailed reporting from across Asia to a global audience. Our mission is to enable our readers to make informed decisions by providing a deep understanding of the region's corporate, economic, and political landscapes.
The role will report into the Financial Times corporate subscriptions business, FT Professional and is initially for a period of one year.
Role Overview:
The Marketing Manager for Nikkei Asia Americas will spearhead our efforts to enhance brand awareness and generate new leads for the Nikkei Asia publication within the US. This role combines traditional marketing strategies with direct customer engagement, including event organization and strategic customer visits, to expand Nikkei Asia's footprint and influence in the region.
Key Responsibilities:
- Develop and implement a comprehensive marketing strategy tailored for the American audience, focusing on increasing brand awareness and generating leads for Nikkei Asia.
- Identify and develop synergies and cross-sell opportunities across the customers of the Financial Times corporate subscriptions business, FT Professional, and other Financial Times businesses, including FT Specialist and FT Live.
- Lead the planning and execution of marketing campaigns, employing a mix of traditional and digital marketing tools to achieve set objectives.
- Organize and manage customer-facing activities, such as our attendance at industry events, webinars, and customer visits, to build strong relationships and foster brand loyalty.
- Collaborate closely with the Nikkei Asia sales team to ensure alignment between marketing strategies and sales objectives, thereby enhancing the sales pipeline and supporting revenue growth.
- Analyze market trends and consumer behavior in the Americas to adapt and optimize marketing strategies accordingly.
- Manage and optimize the use of the marketing budget to achieve the best return on investment, including negotiating with and managing third-party vendors and agencies.
- Represent Nikkei Asia at various industry events and forums within the Americas, enhancing the brand's visibility and engagement with key stakeholders.
- Facilitate cross-functional teams within the region, ensuring effective communication and coordination between departments to support marketing initiatives.
Organizational Interlocks:
- Brand team
- Comms team
- Product Marketing
- Regional Marketing
- Customer Success Management team
- Sales Programme team
- Marketing operations
- Product and Technology team
Required Experience & Skills:
- Proven experience in brand marketing development and lead generation, ideally within the publishing or media industry.
- Expertise in executing multi-faceted marketing campaigns, both traditional and digital.
- Strong analytical skills to evaluate marketing performance and adapt strategies
- Excellent communication and interpersonal skills, with the ability to engage and build relationships with stakeholders at all levels.
- Knowledge of the American market and its unique characteristics, with the ability to adapt strategies to meet regional demands.
- Bachelor's degree in marketing, business, or a related field.
- Japanese speaker desirable, but not essential
Education Requirements:
- Bachelor's degree in marketing, business, or a related field.
What We Offer:
- A dynamic and challenging role in a prestigious international publication with the opportunity to make a significant impact on our growth in the Americas.
- A supportive and inclusive work environment that values diversity and inclusion.
- Competitive salary and benefits package, including flexible working arrangements to support work-life balance.
- Opportunities for professional development and career advancement within The Financial Times and Nikkei Group.
Application Process:
Interested candidates should submit a resume and a cover letter outlining their qualifications and how they can contribute to the success of Nikkei Asia in the Americas.
Further Information:
This position pays in the range of $75,000-$85,000 depending on experience.
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