BDO

Job Summary:

The Social Media Specialist will be responsible for supporting and executing our social media strategy across various channels to enhance our employer brand, support campaigns, and our recruiting efforts. The ideal candidate will have a passion for storytelling, a deep understanding of social media platforms, and the ability to use analytics to drive engagement and attract top talent.

Job Duties: 

• Participates in and provides recommendations on strategy development, implementation, and ongoing management of our social media campaigns and programs. This includes identifying target audiences, selecting appropriate platforms, and setting clear objectives.
• Supports content creation for social media programs and campaigns that is on brand, shareable and appropriate for the digital presence 
• Independently creates and posts on BDO social media platforms and monitors corporate channels for accuracy, engagement and crisis management 
• Assists in sourcing third party content including industry-related content in addition to leveraging existing BDO developed content
• Supports the firm’s employee advocacy program, including content sourcing and publishing, community management and reporting 
• Analyzes social media data to help identify patterns and trends for recommendations for improvement
• Coordinates social media creative for social media programs and campaigns
• Monitors relevant social discussions about our firm, competitors and/or industry through social media listening tools
• Contributes to social media analytics and reporting
• Ensures online marketing and communications reflect the BDO brand and Firm’s messages, positioning, and visual identity
• Supports and participates in social media training for marketing and BDO professionals (Client Service, BD, Recruiting, etc.)
• Other duties as required

Qualifications, Knowledge, Skills, and Abilities: 

Education:

• Bachelor’s degree, required; with a focus in Marketing, Communications, English, Journalism, or Business Administration, preferred 

Experience:

• Two (2) or more years of social media experience, required
• Knowledge and experience with social media platforms, including, but not limited to, LinkedIn, Facebook, X, YouTube, and Instagram, required
• Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred

Software:

• Proficient in the use of Microsoft Office Suite, required
• Experience with social media management and reporting tools (i.e. Buffer, Hootsuite, Sprout Social), required
• Experience with Google Analytics, preferred
• Experience with Photoshop, Illustrator, HTML, preferred

Other Knowledge, Skills & Abilities:

• Excellent project management skills and organizational skills, with strong attention to detail
• Ability to work in a deadline-driven and highly visible environment while handling multiple projects simultaneously and managing process and service providers (internal and external) to accomplish desired results 
• Ability to be creative while maintaining BDO’s voice in social media content in a regulated industry
• Excellent verbal and written communication and presentation skills with specific experience writing for online media
• Strong interpersonal and client service skills, and consultative approach to working with marketing and client service professionals at all levels
• Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment
• Knowledge of B2B marketing strategies and tactics and their application in a professional services organization 

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.

National Range: $55,000 - $65,000

California Range: $55,000 - $65,000

Colorado Range: $55,000 - $65,000

NYC/ Long Island/Westchester Range: $55,000 - $65,000

Join us at BDO, where you will find more than a career, you’ll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world. 

At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team. BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization.

BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well-being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits* offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm’s success, with no employee contributions. 

We are committed to delivering exceptional experiences to middle market leaders by sharing insight-driven perspectives, helping companies take business as usual to better than usual. With industry knowledge and experience, a breadth and depth of resources, and unwavering commitment to quality, we pride ourselves on:

• Welcoming diverse perspectives and understanding the experience of our professionals and clients
• Empowering team members to explore their full potential
• Our talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunities
• Celebrating ingenuity and innovation to transform our business and help our clients transform theirs
• Focus on resilience and sustainability to positively impact our people, clients, and communities
• Benefits may be subject to eligibility requirements.

Equal Opportunity Employer, including disability/vets

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