Signify

Job Title

Brand & Marcom Manager

Job Description

We’re looking for a full-time Brand Communications manager to join our Global Brand, Communications and Marketing team in Amsterdam.

Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we’re transforming our industry.

As a Brand Communications Manager, you will be the driving force behind our brand’s visibility, reputation, and resonance in the market. Your strategic vision and creative flair will contribute to building brand awareness, preference, and loyalty among our target audiences. You’ll collaborate closely with cross functional teams, agencies, and stakeholders to ensure consistent and impactful brand communications across various channels. We are looking for someone with more than seven years’ experience in Brand Communications. You have excellent organizational skills with experience managing complex projects with multiple stakeholders. You enjoy making new connections and working with diverse stakeholders in and outside of the brand team.

As the world leader in lighting, we’re constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we’re breaking new grounds in data analytics, AI, and smart homes, offices, cities and more!

Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.

We’re on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!

What you’ll do

• Develop and refine the brand positioning, ensuring alignment with our purpose, values, and business objectives.
• Craft a compelling brand narrative that resonates with our audience segments.
• Lead the ideation, planning, and execution of global brand campaigns.
• Define campaign objectives, KPIs, and success metrics.
• Oversee creative development, including messaging, visuals, and tone.
• Ensure brand consistency across all touchpoints (digital, print, events, etc.).
• Curate memorable brand experiences for customers, partners, and employees.
• Manage events, sponsorships, and activations that reinforce our brand identity.
• Foster emotional connections through immersive brand interactions.
• Create engaging content that communicates our brand’s essence.
• Collaborate with content teams and agencies to produce brand campaigns including videos, social media content, case studies, and more.
• Manage creative agencies and media partners.
• Work closely with brand research, marketing, design, and product teams to ensure brand consistency and high performing content production.
• Align brand initiatives with business goals and overall marketing strategy.
• Foster cross-functional collaboration to amplify brand impact.

Your qualifications

• Bachelor’s or University Degree in Marketing, Communications, Business, MBA, Journalism, Public Relations, or related fields.
• Experience in Brand Communications or related area.
• Proficiency in the full marketing mix, with a special focus on digital marketing and brand experiences/events.
• Strong communication skills, both written and verbal.
• Understanding of media landscapes and their evolution.
• Ability to create visually compelling PowerPoint presentations. Photoshop, InDesign, video editing experience is an advantage.
• 7+ years’ Brand Communications experience.
• Proven track record in executing successful (corporate) brand campaigns.
• Experience managing budgets and ensuring cost-effective campaigns.
• Digital, social media, and event strategy asset creation and implementation.
• Experience with managing creative agencies and ATL/BTL/PR activities

What you’ll get in return…

We’re offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.

See #SignifyLife through the eyes of our employees!

Who we are

Signify is the world leader in lighting. We provide professional customers and consumers with quality, energy-efficient LED lighting. And our lights, when connected, bring data to devices, apps and people – redefining what light can do and how you use it. Today, our innovations, such as LiFi – internet connectivity through light – and UV-C, solar and horticultural lighting, contribute to a safer, smarter, more sustainable world.

We’re operating in 74 countries with 32,000 people worldwide.