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Job Category
Marketing & Communications
Job Details
About Salesforce
We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.
We are looking for a self-starting, team-orientated, and passionate product marketing leader to own the positioning, messaging, and marketing strategy and execution for the Salesforce Partner Program. The ideal candidate will have a passion for launching new impactful offerings, finding creative ways to gain mindshare, and being part of a fast moving and innovative team.
Strong candidates will have demonstrable expertise in all areas of product marketing — product positioning & messaging, planning and segmentation, customer & competitive intelligence, asset creation, and presenting. You will have experience in building scalable programs and demonstrate the ability to drive cross-functional alignment. You will have experience in leading and influencing to drive impactful outcomes, and have exceptional skills in managing stakeholders.
Responsibilities may include, but are not limited to the following:
Create the marketing strategies for the full range of partner programs across technology, consulting, and re-sell partners
Develop product positioning and messaging for the partner programs
Create and manage major program announcements and launches, and manage a Bill of Materials
Build a rolling thunder drumbeat of excitement, interest, and adoption throughout the year to encourage partners to utilize partner program benefits
Lead strategy and execution of partner programs including events, campaigns, digital, content, and more
Manage vendors, agencies, and budget
Communicate effectively and often with key stakeholders to ensure all collaborators across product, sales, product marketing, marketing, corporate strategy, partners and customer success are aligned in a highly matrixed organization
Conduct competitive analysis throughout the year to understand how other Partner programs are run and how Salesforce compares
Gather feedback from partners on how to improve the Program
Utilize the full range of channels to promote the Program to partners and internal stakeholders
Bring marketing expertise and strategy to the bi-annual Voice of the Partner program
Must be in office 4 x's a week
Desired Skills:
Cross-functional collaboration with GTM, Product Marketing, Strategic Tech Partners, Partners, Corporate Strategy team, Legal, Finance, Sales and Marketing (exec events, sponsorships, strategic events)
Understanding of Salesforce’s product suite, platform capabilities, and GTM motion
The equivalent of 8+ years of product marketing or similar experiences
Ability to strategize and craft compelling messaging and positioning for technology products.
Strong organizational and analytical skills
Excellent written and oral communication skills, including experience in business discussions and executive communications
Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders
Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks), product data sheets
Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics
Accommodations
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Posting Statement
At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.
Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.
Salesforce welcomes all.
For Washington-based roles, the base salary hiring range for this position is $150,300 to $206,700.
Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.
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