Customertimes

Job Description

Our client is a pioneer in advancements in power tools, outdoor equipment, and electronic security solutions, providing developers with cutting-edge technologies to integrate into their projects.

Qualifications

• Minimum of 5 years of experience in Salesforce Marketing Cloud development and implementation
• Strong experience in developing responsive email templates and landing pages
• Experience and knowledge in Salesforce Marketing Cloud’s various modules such as Email Studio, Journey Builder, Mobile Studio, Advertising Studio, and Social Studio
• Strong experience in Salesforce Marketing Cloud Interactions and APIs, AMPscript, SSJS, and SQL
• Experience with Journey Builder, Automation Studio, Data Extensions, Email Studio, and in general persona-driven, multi-segment and lead-generation campaigns.
• Proficient in HTML, CSS, and JavaScript/jQuery
• Familiarity with marketing automation, CRM systems, and sales and marketing processes
• Experience working with REST and SOAP APIs preferred
• Proven ability to leverage analytical and problem-solving skills in a fast-paced environment
• Detail-oriented individual with the ability to quickly ramp up on new clients, their business needs, and technologies
• Strong presentation, communication (written and verbal) skills, and interpersonal skills
• Experience documenting user stories and creating to-be process flow diagrams
• Proficient in Microsoft Word, Excel, PowerPoint, Project, and Visio
• Ability to juggle and prioritize multiple tasks within a collaborative team environment
• Drive and desire to learn and grow both technical and functional skill sets
• Salesforce experience or experience with similar CRM Products to develop client or business solutions will be an advantage
• English — Upper-Intermediate, Advanced will be an advantage

Ability to effectively prepare and maintain the following documents/tools:

• BRD, FRS, SRS
• Traceability Matrix
• Stakeholder Matrix
• Business Processes in BPMN notation
• Backlog Management
• User Story / Use Case
• Elicitation techniques: Workshop, Interview, Document Analysis, Interface Analysis

Responsibilities

• Develop and implement integrated marketing automation solutions using the Salesforce Marketing Cloud platform
• Work with clients and end users to gather, understand, and define business requirements
• Complete the configuration for user stories within Salesforce, AppExchange products, or other cloud-based technologies.
• Ensure completion of all project-related artifacts, including functional specifications, technical specifications, use cases, and test plans
• Participate in key meetings with clients including requirement sessions, system demos, user acceptance testing, and end-user training
• Engage with the customer on additional requirements and business needs
• Create/enhance new and existing user stories, high-level business requirements, detailed functional requirements and associated process flows
• Develop and maintain Salesforce Marketing Cloud integrations with external systems, data sources, and APIs
• Define and implement data integration strategies for importing and exporting data into/out of Salesforce Marketing Cloud
• Develop and implement responsive, dynamic, and personalized email templates and landing pages
• Ensure data quality and maintain data governance standards by building and managing Data Extensions, Segments, and Smart Capture Forms
• Analyze and interpret campaign performance metrics, providing insights and recommendations for optimization
• Assist with the scoping and planning
• Automate journeys, assemble templates and layouts
• Stay up-to-date with the latest Salesforce Marketing Cloud features, releases, and trends in digital marketing and email marketing
• Create key parameters and settings for marketing campaigns.

Working Conditions

Hiring Process:

• Intro call with a Recruiter (30 min)
• Tech interview (1-1,5 hours)
• Interview with Client (1 hour)
• Reference check
• Offer

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