Support and contribute to development brand positioning & development of local strategies, align with brand vision and target customer demographics in Vietnam
Collaborate with Commercial Lead / Trade Marketing in each market to drive execution of marketing initiatives aligned to brand and market priorities to meet immediate and long-term strategic growth objectives of the brand
Strategize development & deployment of marketing assets & optimize brand consistency by working with Global and local teams
Support budget management and overview of all market level A&P spend for brand marketing activities, including effective monthly budgeting and PO/payment/Invoice management
Support to monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to respond to changing markets and competitive conditions.
Embrace building relationship culture through field visits for up-to-date knowledge on market activities/ trends, monitor implementation of marketing and promotional campaign, obtain direct feedback from local team, distributors and customers.
Building relationships and rapport with key internal stakeholders and Global/Regional brand team
Own and manage the internal process such as new product development, seasonal launches, liquid tasting, and research
Liaison with event/PR/media/creative agencies to formulate campaigns and promotional materials
Qualifications
Degree in Business Admin, Marketing, or its equivalent
4-5 years relevant brand management/digital marketing experience preferred.
Ability to influence and partner with all external stakeholders (agencies, sales agent)
Understand in cultivating trusting & inclusive relationships with key external & internal partners in diverse cultures.
Demonstrated strong planning and organizational skills to deliver excellence in execution.
Has growth mind & curiosity to always learn
Meticulous to details and numbers, and able to follow-through with stakeholders
Strong communication skills (both oral and written)