Description
The Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands, and more than 1,160 hotels in operation and under development in 95+ countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment, and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter.
We are now looking for an Area Marketing Director responsible for Central and Southern Europe
The Area Marketing Director is responsible to lead the implementation of the new marketing strategy in the markets under their responsibility, in alignment with global strategy. You will be also responsible for developing and orchestrating the execution of the annual marketing plans, with a direct impact on meeting the Area’s commercial and revenue goals.
Role
- Contribute to the overall commercial strategy, performance, and profitability of the Area
- Responsible for the go-to-market strategy at Area level
- System contribution
- Support execution of hotel and brand standards
- Loyalty Management
- Support new hotel openings
- Support area leadership (ASVP/MDs) in owner relations
Responsibilities
- Transfer the global marketing strategy to a concrete Area marketing plan, in line with Area business needs and the overall CSO commercial plan
- Lead and manage the area marketing and field activation teams within the region, and provide support, guidance and coaching to the de-centralized marketing hotels
- Drive RHG awareness through the content and content distribution strategy.
- Coordinate the implementation and localization of global marketing campaigns, programs, promotions, tactical offers
- Collaborate across marketing disciplines to activate initiatives that boost direct system contribution for the area
- Responsible for developing and leading a strategic Partner Marketing approach for the markets within responsibility
- Work closely with the Brand team to ensure brands are properly represented in their Area & manage brand portfolio compliance
- Work with Loyalty team to help achieve enrolment targets within the area, and help drive the overall success of the Radisson Rewards through area marketing initiative
Competencies & skills requirements
- Minimum education: National academic qualifications
- Minimum experience: 10+ years of experience in reputed marketing Travel/Leisure/Entertainment/Consumer companies/Upper mid scale companies
- Language skills: Very good command of written and spoken English
- Proven experience in strategic non-traditional marketing position with similar roles
- Experience in brand building and activation with limited budget and thought digital channels
- Experience in partnership and media promotion
- High exposure to technological environments where the e-commerce plays a vital role in the strategy deployment
- Solid experience in management
- Positive energy and capacity to motivate
- Strong leadership, capacity to influence and manage stakeholders.
- Strategic vision, capacity to anticipate trends.
- Analytical thinking and financial rigor.
- Success driven, high ambition.
- Project management skills.
- Transversal collaboration with Sales, Revenue, Finance and operations.
- Capacity to contribute to build the company strategy together with the Executive Committee team.
What we offer
We aim to be as good a place to work as we are to stay. That is why we offer a competitive compensation and benefits package, which includes:
- We take our “We grow talent, talent grows us” culture belief to heart. With us you will benefit from a wide range of development offers supporting your learning & growth right from your onboarding. This includes an individual development plan and unlimited access to more than +20K learning modules & programs through Radisson Academy
- Company car VW Passat or Audi A4 or similar
- 15% Bonus of annual base salary
- Personal accident insurance
- Group Life & Disability insurance
- Special rates for our team members, and friends and families while travelling and staying in our hotels
- Reduced meals up to 50% in the Office Restaurant
- Free access to our in-house gym
And are you ready to seize the opportunity?
Become part of the world of Moment Makers, we are looking forward to getting to know you!
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