Job Details
Description
Responsible for collaborating with the Wholesale Marketing Team to drive performance marketing growth for every part of the partner acquisition and retention journeys.
EXPECTATIONS
- Assists in the creation of the wholesale roadmap for new partner acquisition and retention and manage campaigns that drive partner sign-ups and increase loan volume.
- Develops, implements, and tracks marketing programs such as email, social media, print, and digital campaigns as a part of our growth strategy.
- Works closely with marketing, wholesale sales, cross-functional teams, and company SMEs to curate content and imagery for B2B newsletters, Account Executive emails, and other communications.
- Creates, posts, and tracks scheduled content on web, partner portal, and wholesale social media channels. Reply to post comments and direct messages received on social channels.
- Creates and owns our annual editorial, campaign, and event calendar for various media platforms and outlets ensuring visibility of active projects and deadlines.
- Reviews and researches previous successful and unsuccessful campaigns to understand what worked, what didn’t and what can be improved, making adjustments or pitching ideas for new campaigns as necessary.
- Defines, communicates, monitors, and enforces adherence to legal and regulatory standards and internal policies.
- Remains abreast of marketing trends, policies competitive landscape, and changes to legal and regulatory requirements to implement changes.
- Maintains up-to-date knowledge of applicable Federal, State and local laws and regulations, standards of conduct, ethics, competitive landscape, and related policies and procedures to ensure adherence in a manner that reflects honest, ethical, and professional behavior.
- Performs other duties as assigned.
Qualifications
QUALIFICATIONS - EDUCATION - REQUIRED
Bachelor's Degree
QUALIFICATIONS - EDUCATION - PREFERRED
QUALIFICATIONS - EDUCATION - FIELD(S)/PROFESSION(S)
Marketing, Public Relations, Business, or related fields.
QUALIFICATIONS - EXPERIENCE/SKILLS/COMPETENCIES
- Minimum two years of experience in B2B marketing, with a focus on demand generation and campaign management. Specific experience in financial services or lending space is a plus.
- Experience creating and executing successful multi-channel marketing campaigns that deliver measurable results.
- Highly analytical and agile thinker with the ability to test and learn while remaining persistent, resourceful, and creative.
- Ability to create captivating content that conveys our company and products as industry leaders and innovators.
- Competent in Photoshop, Salesforce, Google Analytics, and Pardot.
- Knowledge of industry advertising and social media guidelines, procedures, and legal and regulatory requirements.
- Highly proficient with Microsoft Word, Excel, PowerPoint and Outlook.
- Self-motivated and excellent customer service skills.
- Possess a hybrid of technical and soft skills, including excellent verbal and written communication skills, and the ability to organize and manage multiple priorities simultaneously.
- End-to-end project management expertise and knowledge of Microsoft Project or similar project management software tools.
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