Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!
Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com.
This position is based in Parsippany, NJ. Hybrid work from certain states may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.
Purpose:
The US Insights & Strategy (I&S) Partner role will be responsible for informing and influencing marketing decision-making by developing and maintaining an accurate view of the Commercial Division market conditions for the assigned product(s) and therapeutic area(s). This individual will lead the development and execution of primary and secondary market research, while providing input to forecasting, competitive intelligence and analytics plans (to be conducted by separate teams). This individual will also be responsible for helping their regional business partners infuse insight and analytics into commercial decision-making and brand strategy development. This position is also responsible for maintaining an accurate picture of assigned product performance along with the risks and opportunities.
This role will require close collaboration with Commercial Insights (CI) counterparts, when appropriate, to ensure global alignment and consistency.
Essential Job Responsibilities:
- Delivery and execution of Insights plans that are aligned with brand strategic imperatives and identified key business questions. Collaborate with global counterparts and address regional specific strategic objectives, tactical requirements, and decision-making needs. Includes annual business planning activities and additional strategic exercises.
- Develop deep understanding of the market landscape which includes market potential, market trends, unmet medical and patient needs, market access challenges and competitors’ trend for each of the assigned products.
- Synthesize marketing intelligence learnings to provide thought leadership and insight to inform business decisions and outcomes.
- Partner with marketing to identify business-critical information needs and lead development of market research plans, execution of research activities, and communication of actionable insights for assigned product(s).
- Provide assumptions and inputs to inform regional analytics plans (executed by separate team) to drive market and response models, identification of data sources, and other secondary research.
- Coordinate across Commercial Division Insights & Strategy teams, Data Strategy, Advanced, Analytics & Reporting and Commercial Forecasting functions to ensure integrated and consistent communication of insights and implications, tied back to brand strategies and objectives.
- Drive strong cross-functional stakeholder communication to promote brand-level knowledge sharing and integration of key learnings.
- Prioritize team resources and projects to effectively and efficiently deliver I&S support to commercial stakeholders and align to global CI roadmap.
- Develops requests for proposals, solicits competitive bids, awards contracts to outside market research agencies; manages the activities of these partners and reviews their performance against proposal and budget.
Quantitative Dimensions:
- Over the course of the year, the Senior Manager oversees market research and analytics projects totaling up to several million dollars in value.
- These projects directly contribute to decisions affecting the product portfolio within the TA, driving significant revenue for the company.
Organizational Context:
- Reports into the Senior Director, Commercial Divisions Insights & Strategy.
- Member of the Commercial Division Insights & Strategy team within the Commercial Insights Global Capabilities Area.
Qualifications
Required Work Experience:
- Minimum 6 years' experience, primarily in the pharmaceutical/health care industry with broad experience in strategy development, market research, strategic forecasting, or related fields.
- Experience in identifying, evaluating, and translating primary and secondary data sources and analysis to provide unbiased, objective, in-depth understanding of the market, product performance, customers, and competitors and support global franchise strategy.
- Strong, proven experience in qualitative and quantitative research methodologies.
- Effective communication of complex messages, in writing and speech, to a broad range of stakeholders, including senior executives.
- Ability to influence decision-making and gain the respect, collaboration, and support of stakeholders without line-authority.
- Proven marketing acumen including strong understanding of core marketing principles such as brand positioning, message & creative concept development, and brand strategy.
- Experience in project management: managing multiple projects simultaneously, management of complex projects.
- Deep understanding of business strategy, products, customers, and the industry.
- Strong interpersonal, collaboration and partnering skills with demonstrated ability to lead and work in a team-based, global environment.
- Creates a culture where building and maintaining strong customer and cross-functional relationships are emphasized.
- Understanding of the broad functions of a global pharmaceutical organization.
Skills/Capabilities:
- Experience with primary market research tools and techniques, secondary data analysis, competitive intelligence, and forecasting methodologies.
- Deep understanding of how to interpret data (market, financial etc.) and how to leverage any insights generated, integrating multiple data sources to build a strategic view of the major market.
- Articulate and able to convert knowledge and data into language which has meaning for multiple audiences.
- Ability to understand, translate and integrate multiple data sources (across primary and secondary data sources) into actionable insights to drive decision-making.
- Ability to define/scope projects effectively and propose a structured and practical approach to solving complex and ill-defined problems.
- Strong ability to work effectively and collaboratively across a global organization, both cross- functionally and cross-culturally.
- Strong financial acumen and a good understanding of the Business Planning Process in a pharmaceutical organization.
- Politically astute with sound judgement and able to challenge respectfully and constructively.
- Impactful, credible with senior stakeholders internally and externally, able to tailor language and knowledge to meet the needs of critical stakeholders and have credibility with them.
- Collaborative and co-creational role-model, working horizontally, vertically, and transversally across a region.
- Strong learning agility able to rapidly study, analyze, understand and be effective in new situations and manage new business problems.
- Ability to work independently in a dynamic fast paced environment, with minimal supervision.
- Bachelor's degree
Preferred:
- Advanced degree (MBA/MS/PhD)
- Ophthalmology experience a plus
- Experience working with global partners
Benefits:
- Medical, Dental and Vision Insurance
- Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
- 401(k) match and annual company contribution
- Company paid life insurance
- Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
- Long Term Incentive Plan for eligible positions
- Referral bonus program
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Category Commercial Insights
Astellas is committed to equality of opportunity in all aspects of employment.
EOE including Disability/Protected Veterans
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