ROLE SUMMARY
VELSIPITY represents an exciting new launch opportunity within Specialty Care. The launch of VELSIPITY in October 2023 was an important milestone as Pfizer endeavors to expand its leadership in I&I. This new oral medicine supports patients with moderately to severely active Ulcerative Colitis, with a focus on patients in their first line of advanced therapy.
Given the robust product profile, our history in the GI therapeutic area, and the substantial unmet need in UC, we project this product to become a significant revenue contributor within the portfolio. A critical success factor to a successful launch in this crowded category is to continue driving awareness of our benefit:risk profile, which is highlighted with our 2024 HCP campaign launch.
The VELSIPITY HCP Sr Manager is a crucial role that will lead all non-personal promotion strategy & own the brand media budget. This colleague will directly manage our creative and media agencies of record and work closely with the Media Lab team to optimize our content, channel and placement strategy to achieve brand launch objectives. This high-visibility position will support a number of key milestones and initiatives launching in 2024 including our fully branded HCP campaign. This colleague will also support the launch of our enhanced messaging platform post-OPDP Feedback (expected April ‘24). This role reports to the VELSIPITY HCP Team Lead and will work closely with cross-functional colleagues and external vendors.
ROLE RESPONSIBILITIES
The VELSIPITY HCP Sr. Manager – Non-personal Promotion Lead, is a mission critical role that will focus on HCP engagement across channels to ensure maximization of brand awareness, key messaging recall, and brand sentiment to ensure a successful launch year. This teammate will be accountable for translating customer insights into meaningful strategies and adjusting in response to in-market metrics in order to optimize HCP engagement. Specific responsibilities include but are not limited to:
BASIC QUALIFICATIONS
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Other Job Details
The annual base salary for this position ranges from $117,300.00 to $195,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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