Managing and executing the communication strategy, marketing programs, market research in specific channels to enable the regional marketing strategy, channel marketing and partner strategy. This is an operational role, responsible for delivering results that have direct impact on the achievement of results within the assigned business.
Purpose - Broad objective of the role
Size and Scope of Role - No. of direct reports
Size and Scope of Role - Total team size
Minimum qualification & experience
Bachelor’s and/or equivalent experience. MBA or equivalent preferred.
Experience: 4-7 Years of marketing experience
Other knowledge/skills
Exposure to digital and direct response marketing
Excellent presentation and content creation skills.
Competence as a creative writer
Key Responsibilities
Design and implement key marketing campaigns.
Perform competitive research to understand the market and incorporate findings into each campaign.
Produce relevant content that meets the needs of both key stakeholders and our audience.
Measure and report performance of marketing campaigns, gain insights, and assess against goals.
Run the events calendar large industry trade shows as well as local customer engagement events and technology workshops.
Maintain the campaign specific landing pages and execute digital campaigns (social, paid)
Managing communications or digital agencies and teams enabling marketing automation, web design and development