PricewaterhouseCoopers

Job Description & Summary

At PwC Greece, we believe change is the new constant. An enterprise’s ability to innovate, adopt new technology and disrupt the status quo is a core capability needed to thrive. We support and guide clients to disrupt their existing business models. Innovative mindsets and human ingenuity are always welcome. This is why we are looking for you.

We’re looking for an email marketing specialist with a passion for digital marketing and preferably marketing automation skills to join the PwC Marketing & Communications team in Athens, Greece. We have implemented Salesforce Marketing Cloud in Greece and our main goal is to enable MarTech adoption to reach the next level on the maturity curve.

This is a role for an individual who is keen to further develop strong marketing automation skills, and who is passionate about leveraging marketing technology to create compelling campaigns and digital experiences for our stakeholders. You will ideally have some previous experience of working with Salesforce Marketing Cloud or a similar marketing automation platform, or email service provider.

The role will provide you with the opportunity to be at the heart of the marketing transformation PwC is driving. You will be working with a talented marketing team to evolve the way we do digital marketing, and have the chance to work with many teams across the region. This involves conceptualizing and executing a range of tactics, including email and landing page creation, event invitation journeys with an eye on data analysis and performance to further optimize and enhance campaigns where possible. 

You’ll be a natural problem-solver, able to understand and interpret complex business issues, and enjoy collaborating as part of a virtual team to jointly deliver impact. 

This is an exciting role where you can combine your passion and energy for marketing and technology to help us get the most from our martech investment, create stronger connections between our marketing and sales teams and position the PwC brand in the marketplace. In return, you will work in a dynamic team, offering fantastic connections across the business, opportunities to grow and develop your own skills, and be empowered to make an impact. 

Examples of tasks you will work as part of the team

Marketing Cloud

• Advise and build email marketing campaigns in Salesforce Marketing Cloud, providing best practice guidance and support
• Create email assets and CloudPages using brand compliant templates
• Test, send and analyze email marketing campaigns within Marketing Cloud using Email Studio, Journey Builder and Cloud Pages, and other platform tools.
• Support the upload of target lists, and consult with stakeholders to achieve best possible engagement results
• Manage the internal email marketing schedule and work with marketing teams to prioritize and plan for end to end campaigns
• Monitor key engagement metrics and analyze performance data 
• Work with the Marketing Cloud regional and global teams to further evolve and optimize the usage of our marketing technology suite and support MarTech team members with the enablement and adoption of the tool
• Attend demos, training sessions and community calls to upskill on future functionality and keep up with platform developments
• Keep up-to-date with industry and Marketing Cloud best practices & Data protection laws, trends and standards, and ensure that key information is shared across our community

Website

• Create / renew / optimize all PwC website pages and update the content using Adobe Experience Manager
• Executing website and SEO aspects of our digital marketing campaigns and programmes
• Monitor & report impact of actions

Social Media/ On line marketing

• Update & monitor all PwC Greece social media presence
• Create social media campaigns for targeting leads
• Run all PwC online presence
• Perform keyword research & site SEO results
• Deliver insights via analytics, consumer & competitor analysis

Overall

• Manage assigned projects via a digital project management platform, properly prioritize and meet deadlines 

Apply, if you:

• have good understanding of marketing automation and practical email marketing experience, ideally with Salesforce Marketing Cloud or a similar marketing automation platform e.g.: Eloqua/ Marketo/ Hubspot/ Pardot or any email service provider
• gained digital marketing experience; preferably in a global environment with an established track record of developing automated campaigns
• have strong attention to detail and an analytical flair
• possess solid organizational and project management skills with the ability to manage several initiatives/ tasks in parallel
• are comfortable with analyzing data and making recommendations
• have strong verbal and written communication skills with confident stakeholder management
• are fluent verbal and written English language skills
• have a clear communication style and an international mindset & experience in effectively operating within complex stakeholder networks
• are enthusiastic, curious to learn, organized, self-starter able to work effectively as part of a virtual team
• are committed to deliver results and passionate to drive things forward
• are a quick learner, who is passionate about technologies

Nice to have:

• Salesforce CRM experience 
• Basic knowledge of HTML / CSS 
• Knowledge of AMPscript and SQL is not a must but would be a plus

What’s in It For You

At PwC our purpose is to build trust and solve important problems. At PwC is all about people, encouraging high performance and quality work. Being part of our team includes:

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Please note that all well being benefits mentioned above are subject to annual review. 

If you're looking for a team that values your work and solves meaningful problems, apply now!

We believe the best work is human-led and tech-powered. If you’re keen to apply and need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know.

Who we are

PwC in Greece is the largest professional services firm in the country, with premises in Athens, Thessaloniki, Patras, Ioannina and Rhodes and more than 2000 employees. More than 328,000 people in 152 countries across our network share their thinking, experience and solutions to develop fresh perspectives and practical advice. PwC Greece exists to provide top-quality industry-focused assurance, tax, consulting, deals and outsourcing services to industry leading clients. 

Don’t miss the opportunity to develop yourself and grow your career in the global leading professional services firm in Greece.

All applicants will be acknowledged and treated in the strictest confidence.

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