Capital Metro

WHO WE'RE LOOKING FOR

The Specialist II, Multimedia Communications position reports directly to the Program Manager of Multimedia Production. This position is responsible for complex customer-facing and public-facing communications and tasks to assist in the implementation of an integrated communications strategy that includes social media, website messaging, crisis communications and alerts to external customers, special events information, dissemination of public information and coordination of internal and stakeholder communications. This position will assist on various agency initiatives, work closely with Marketing, Planning, Operations and other departments in a fast-paced, deadline-oriented team environment. This position will work directly with our Operations team to send out quick and accurate service alerts to our customers. 

WHAT YOU'LL BE DOING

Note: The duties and primary responsibilities below are intended to describe the general content of and requirements of this job and are not intended to be an exhaustive statement of duties.

• Assist with implementing an integrated marketing communications strategy, with a focus on public service information.
• Write, edit and distribute timely, proactive service alerts and detours, events-related impacts through messaging delivery channels.
• Provide timely responses to events and incidents, including working with CapMetro staff to research and coordinate responses.
• Serve as the Marketing Dept. representative in the Operations Control Center.
• Write and edit social media content and post on social media sites.
• Assist on agency projects and initiatives, including writing and updating communications plans, information for press releases and managing schedules. 
• Provide media relations and social media monitoring support after regular business hours on an on-call basis.
• Assist in the implementation of emergency and crisis communications efforts during regular business hours, and after hours on an on-call basis.
• Assist in the development and coordination of special events such as, grand openings and new service launches, as assigned.
• Receive and respond to questions, concerns and complaints from customers and the general public and pass along pertinent information to the Marketing and Operations teams.
• Track and maintain archives of key messages and materials related to public messaging using Agency messaging tools.
• Coordinate communications activities with Operations, Public Relations and external advertising agencies as assigned, including attending regular meetings.
• Act as team lead in supervisor’s absence.
• Support Capital Metropolitan Transportation Authority’s Safety Management Systems (SMS) process by following safety and security policies, considering safety in every action and reporting safety and security concerns. 
• Perform other duties as required and/or assigned.

WHAT YOU BRING

• Bachelor’s degree in Journalism, Communications, Public Relations or related field. Additional experience may be substituted on a year-for-year basis for up to four (4) years. 
• Four (4) years of experience in implementing public relations and internal communications strategies, developing briefing materials on emergency and event responses.
• Proven writing and editing experience covering a range of writing styles, including Associated Press Style (AP), features, presentations and online communications. Writing samples will be required if selected for an interview.

Knowledge, Skills, and Abilities:

• Working knowledge of public relations principles, practices, and research and planning techniques. 
• Exhibit understanding of social media, including strategy and expertise with various platforms and technology.
• Knowledge of local media, local events, elected officials and governmental bodies preferred.
• Advanced skill in copy writing and editing for social media, presentations, collateral and other materials.
• Advanced skill in interpersonal communication in time-sensitive situations.
• Ability to research and quickly synthesize information, present it accurately, and in a variety of formats and mediums to target audiences.
• Ability to work quickly under deadline pressure.
• Ability to work after hours and on call.
• Ability to work independently and establish and maintain effective relationships with other CapMetro departments, the public, 
• Technical proficiency with computer hardware and software, including Microsoft Suite, social media management tools (Hootsuite or similar), emergency messaging tools (Gov Delivery) and basic webpage/HTML editing.

Service Impacts Core Team Member 

This position has been identified as a member of the Service Impacts Core Team. As a member of the Service Impacts Core Team, the person in this position may be required to attend weekly meetings to ensure that Tier 1 and 2 Service Impacts are processed smoothly throughout the agency, ultimately, to provide the greatest service possible to our customers. Tier 1 and 2 Service Impacts are routine impacts including 5K/10Ks, charity walks, parades, UT Football games and unplanned impacts including emergency activities, traffic accidents, road construction and significant traffic from major events. In rare instances, this will require working outside of normal business hours. 

Cross Functional Service Impacts Team Member

This position has been identified as a member of the Cross Functional Service Impacts Team. As a member of this team, the person in this position may be responsible for attending quarterly meetings where Tier 3 and 4 Service Impacts, all CapMetro Service Changes, and all other large, customer facing projects at CapMetro, will be discussed. This team will be responsible for ensuring that all facets of our business, both internal and external are considered and managed effectively, to provide the greatest service possible to our customers. In rare instances, this will require working outside of normal business hours. 

WORK ENVIRONMENT AND PHYSICAL DEMANDS 

Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. This position works with multiple project timelines and is responsible for managing employees performing work of a complex nature. 

Incumbent must have the ability to stand and sit frequently throughout an eight-hour period, reach vertically for overhead use as well as horizontally. Must be able to use a telephone or headset equipment. 

Incumbents must be able to lift and move material weighing up to 20 lbs., perform work at a computer terminal for 6-8 hours a day, and function in an environment with constant interruptions.

Reasonable accommodation may be made to enable individuals with disability to perform the essential functions as previously described.

Mobility Status:

As a Stationed position, the incumbent will be assigned an individual space within CapMetro facilities due to a need to access specific equipment in‐office or a being in a supervisory/leadership role that must be accessible to others.