Common Sense Media

Common Sense (https://www.commonsense.org/) is the nation's leading independent nonprofit organization devoted to helping kids and families thrive in a world of media and technology. 

Every day, millions of families turn to Common Sense for trusted advice and unbiased ratings. We offer the largest library of independent age-based and educational ratings and reviews for everything your kids want to watch, play, read, and learn. Our movie and TV ratings are available on Apple TV, Target.com, Xfinity, Vudu.com, and many other partner networks, helping families and kids make smart media choices. Through our schools program, we provide educators with a curriculum that teaches the essential digital citizenship and literacy skills every student needs to succeed. More than 70,000 member schools use our ratings, curriculum, and content. We also work with policymakers, industry leaders, and legislators to improve the media, tech, and education landscape for kids, families, and schools.

Job Overview:

The Senior Manager, Social Media, is responsible for helping to raise awareness of Common Sense Media's brand by developing and implementing comprehensive social media strategies and content, and engaging with our target audiences and partners. This is a role for a proactive, creative, mission-driven, and outstanding communicator and social media expert who can thrive in a high-paced and entrepreneurial nonprofit organization. 

TYPE: Full-time, 40 hours/week, permanent

REPORTS TO: Senior Director, Marketing and Communications

LOCATION: San Francisco (Hybrid)

SALARY: $90,000 - $110,000

Responsibilities: 

• Develop and execute a comprehensive social media strategy for Common Sense Media's social media platforms, including but not limited to Facebook, Instagram, YouTube, LinkedIn, and X/Twitter, to reach families, advocates, and thought leaders.
• Create engaging and relevant content for social media platforms, including text, images, videos, and interactive media, that aligns with each platform's specific mission and target audience.
• Collaborate with cross-functional teams—including Families, Education, Advocacy, Research, Business Development, and Development/Fundraising—on campaigns, product launches, and overall content development that aligns with program and organizational goals.
• Partner with the Common Sense Education social media manager to align on opportunities for cross-promotion.
• Monitor social media channels for trends, news, and conversations relevant to the brand, industry, and target audience, and capitalize on opportunities for engagement.
• Develop and maintain relationships with influencers, brand advocates, and industry and community partners to amplify our social media reach and impact, in partnership with communications manager and outreach team.
• Stay connected with social media trends, tools, and applications, and recommend innovative strategies to enhance our social media presence and effectiveness.
• Monitor and manage platform communities by responding to comments, maintaining community guidelines, and raising issues and feedback from the community to the team.
• Manage social media performance metrics to provide regular reports and insights to key stakeholders, identifying areas for improvement and optimization.

Qualifications: 

• 5 - 7 years of experience in digital marketing or social media management, with a track record of developing and executing successful social media strategies.
• Deep understanding of social media platforms, algorithms, and best practices, with hands-on experience across a variety of channels.
• Proficiency with social media management platforms like Sprout Social and design platforms like Canva and Adobe. 
• Excellent written and verbal communication skills, with the ability to craft compelling content and engage with diverse audiences.
• Proficiency in social media analytics tools and platforms, with the ability to interpret data and extract actionable insights.
• Experience with targeted and wide paid advertising on social media platforms is a plus.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects and priorities in a fast-paced environment.
• Ability to thrive in a collaborative team environment and work effectively with cross-functional teams.
• At least 1 year of experience supervising at least one person.
• A passion for our mission and an entrepreneurial spirit. 
• Bilingual Spanish speakers preferred.

Benefits & Perks:

• The chance to work with talented, passionate professionals.
• A great health and welfare benefits package, including medical, dental, vision, and a matching 401(k).
• An organization that offers work/life balance.
• The opportunity to really make a difference in the lives of kids and families!

Common Sense values the diversity of its employees and is an equal opportunity employer. For more information on our values, please visit our statement on diversity, equity, and inclusion.

Common Sense will consider for employment qualified applicants with arrest and conviction records. However, job offers are made on the condition that the applicant subsequently passes a criminal background check. If the background check indicates a prior criminal conviction, we will conduct an individualized assessment to determine whether the conviction should result in denial of employment.