MassMutual

Marketing Analytics Specialist, Marketing Analytics & Customer Insights

Full-Time; Boston or Springfield, MA

The Opportunity

Are you highly analytical and a problem solver? Would you describe yourself as a strong collaborative leader? Do you want to be part of a team that encourages your growth, supports your ambitions, and prioritizes your own development? If so, keep reading - this opportunity is for you!

As part of MassMutual’s Distribution Channel Marketing Analytics team, you will be working with cross-functional business stakeholders to analyze marketing efficacy. You will work with senior team members to generate analytical hypotheses, analyze marketing performance and generate actionable recommendations to support Marketing strategy as well as the day-to-day decision-making.

The Team

This position is part of the Distribution Channel Marketing Analytics team, sitting within the Marketing Analytics and Customer Insights group, which is responsible for marketing measurement and analysis to drive marketing strategy. We seek to do this in a high caliber team. Culturally, we look for individuals that challenge each other openly, regardless of level or role on the team and focus on data driven analysis and decision making. The team fills a critical role for the organization, and the work you will be doing will directly impact marketing strategy.

The Impact:

As a Marketing Analytics Specialist, you will:

• Become an extension of your business partner’s teams where you immerse yourself in their business and build subject matter expertise
• Monitor and evaluate the performance of your business partner’s marketing campaigns relative to goals and objectives
• Deliver concise, clear and actionable presentations and communications to decision makers
• Evaluate marketing campaign performance throughout the funnel and evaluate overall effectiveness and efficiencies across various channels and tactics
• Translate complex business questions into problems that can be solved through data to drive growth and profitability
• Build and enhance interactive reports to empower the marketing leadership team
• Utilize industry best practices to visualize data in a way that allows quick and easy insight

The Minimum Qualifications

• 3+ years of marketing or web analytics experience, with strong understanding of marketing measurement strategies and ROI calculations
• 1+ years of hands-on experience working with SQL, R, or similar tools
• 1+ years of experience building data visualizations and dashboards (Tableau, Power BI, etc.)
• 1+ year of experience with web analytics tools (e.g. Google Analytics, Snowplow)

The Ideal Qualifications

• Experience working with a variety of marketing data sources to build and assemble marketing campaign dashboards that align to campaign goals and objectives, while also allowing for exploratory analysis
• Experience extracting key insights and learnings, shaping them into informative stories, and using PowerPoint or similar vehicles to present to stakeholders
• Fast learner and a strong problem solver; ability to operate in a fast-paced environment
• Strong written & oral communication, and collaboration skills that enable clear and concise communication of data issues and analyses that can be understood by a broad audience
• Ability to build & maintain strong working relationships across cross-functional groups
• B2B marketing experience within financial services experience is a plus

What to Expect as Part of MassMutual and the Team

• Regular meetings with the Distribution Channel Marketing Analytics team and Marketing Analytics & Customer Insights Group
• Focused one-on-one meetings with your manager
• Access to mentorship opportunities
• Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups
• Access to learning content on Degreed and other informational platforms
• Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits

#LI-RS1

Salary Range:

$99,800.00-$131,000.00

At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees. Your total compensation package includes either a bonus target or in a sales-focused role a Variable Incentive Compensation component.

Why Join Us.

We’ve been around since 1851. During our history, we’ve learned a few things about making sure our customers are our top priority. In order to meet and exceed their expectations, we must have the best people providing the best thinking, products and services. To accomplish this, we celebrate an inclusive, vibrant and diverse culture that encourages growth, openness and opportunities for everyone. A career with MassMutual means you will be part of a strong, stable and ethical business with industry leading pay and benefits. And your voice will always be heard.

We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. It’s more than our company structure – it’s our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources, and rely on each other when it counts. At MassMutual, we Live Mutual.

MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.

If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.

At MassMutual, we focus on ensuring fair, equitable pay by providing competitive salaries, along with incentive and bonus opportunities for all employees. Your total compensation package includes either a bonus target or in a sales-focused role a Variable Incentive Compensation component. For more information about our extensive benefits offerings please check out our Total Rewards at a Glance.