Company Description
In every market and industry, business opportunity and success come from attracting and engaging with customers, generating leads, showcasing products and researching and discovering the latest solutions.
Informa Markets organizes over 550 market leading B2B events every year. At our events we create the environments which allow business to flourish. Our knowledge of the communities we serve, our ability to attract the right people and our skill at curating the physical space and creating memorable experiences bring thousands of like-minded people together. It is this shared experience and the opportunities to make human connections which allow businesses to grow.
Job Description
Asst. Manager – Marketing at Informa Markets in India will be part of a New Launch team responsible for BTL activation, road shows basis, market research, crafting, developing, and executing marketing strategies. Work closely with internal & external customers.
The successful candidates will be ultimately requested to develop new marketing strategies as well as to maintain/upgrade existing ones running in and to ensure their smooth operations in addition. Dy. Manager – Marketing, will be required to adopt best-in-class technologies and periodically acquire new such skills both via self-study and ad-hoc specific trainings.
Qualifications
- MBA is must.
- BTL activation / Road shows etc
- Brand Management
- Marketing Strategies & Campaigns
- Public Relations
- Crisis Management
- Media Relations
- Strategic Communications
- Internal Communications
- People Management
- Content Creation, Conceptualization & Management
Additional Information
Developing and implementing marketing strategies that will make an impact, support the brand and drive sales.
- Managing the marketing budget on a project / exhibition basis.
- Producing innovative and cost-effective promotional activities, bases market research.
- Developing and maximizing third party relationships i.e. Magazine, BTL vendors, keeping in mind ROI to our clients & a value proposition for them.
- To contribute to the strategic planning of an annual or long term BTL / Activation’s marketing plan to drive forward agreed Organizational goals.
- Delivering an events programme, to ensure that brand presence is maximized, and strategic objectives are met.
- To building and maintaining contacts with the media.
- To manage the production of marketing materials, including leaflets, posters and flyers. This can involve writing and proofreading copy, and liaising with designers and printers.
- To arrange for the effective distribution of marketing materials
- To maintain, build and update mailing databases.
- To develop strategic relations to secure sponsorship to assist with the publicity and funding of marketing projects.
- To carry out market research and customer surveys to assess demand, brand positioning & brand awareness.
- To support marketing manager in allied activities.
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