Regional Account Manager

Red Bull

Education
Benefits
Qualifications
Special Commitments

Reporting to the Senior Director, Drug, your main priority is selling and implementing our strategy and initiatives with a set group of Regions, Divisions, or Banners of a specific national chain. Main responsibilities include building retailer partner relationships at the region/division level; fostering relationships with other teams and Distributor Partner's (DPs), overseeing the development of sub-national strategies, and managing data analytics and scorecarding.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

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  • DELIVER ADDITIVE VOLUME AND WIN SHARE AT DIVISION LEVEL:
  • Wire with Division/Banner/Operation level decision makers at assigned retail chains
  • Implement national programs through retailer decision makers
  • Evaluate and own all goals for owned division and banners
  • Sell and Influence retail decision makers to add programming, long-term sales drivers, and temp QPODs
  • Work with our marketing teams within the regions to find tangible assets or affinities to use locally
  • Develop annual business plans for your divisions that complement and build on the National Account Manager's (NAMs) plans
  • Always prospect and close new REACH opportunities in the market
  • LEADERSHIP AND PARTNERSHIP
  • Communicate with regional and DP personnel to ensure successful program implementation
  • Build sustainable Infrastructure to ensures that our Distributor Partners are set up for success inclusive of DP wiring into you’re accounts, ensuring that DP management and ASM's understand plans, and developing resources to give the ASM the best chance for a successful meeting/conversation
  • Visit Distributor Partner's to ensure clarity of plan, prioritization, and local opportunities
  • Co-develop local plans with DPs to maximize volume-per-outlet (VPO), while minimizing all execution gaps
  • Communicate performance, scorecarding, wins, and opportunities
  • BUSINESS ANALYTICS:
  • Use data analytics to define priorities, evaluate performance, and identify opportunities for growth (both Internal & external)
  • Establish necessary tools, templates, and scorecards to measure Distributor Partners and identify selling opportunities
  • Conduct quarterly business reviews to update all partners on business, channel competition, and opportunities,
  • Work with Sr. Manager and National Account Managers to evaluate return on investment with regards to all regional/divisional events and promotions.
  • Analyze results of promotions, programs, and incremental division-level programs
  • Share examples of our marketing and retail activities/activations to demonstrate main points of difference to competition
  • Ad hoc ownership of special projects for both the Drug Team and total small format

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 2+ years of Sales and Key Account experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation.
  • Experience using internal and external data sources (i.e. Nielsen, IRI, 1010)
  • Negotiation experience
  • Bachelor's degree or equivalent work experience
  • Must be fluent in English, additional language skills an advantage
  • Travel 40-50%
  • Permanent
  • Benefits eligible
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Confirmed 18 hours ago. Posted 18 days ago.

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