Where you’ll fit in & what our team goals are…
You will be responsible for developing and delivering integrated marketing and communications plans that are competitive for the UK Direct to Consumer channel.
Ensuring clear alignment to the broader marketing strategy and corporate messaging, as well as contributing directly to the business objectives for this channel, you will be responsible for delivery of client focused communications that meet regulatory requirements.
How you'll spend your time...
- Support development and effectively execute the marketing strategy for the D2C market and investment trust client companies
- Achievement of marketing targets in line with agreed KPIs for the relevant business area, and Columbia Threadneedle Investments risk appetite
- Responsible for supporting development and implementation of strategic and tactical marketing plans for all products sold through the relevant channel, including the launch of new products as required
- Ensure all opportunities are maximised, including growing engagement with existing clients and attracting new clients
- Effectively execute all marketing activities within agreed budget
- Execute marketing plans that are client focused, meets business objectives and is delivered on time and within budget
- Proactively develop and drive marketing activity to support key business areas leveraging insights from client and competitor research along with building on previous learnings and recognising market developments
- Support Head of Channel Marketing (UK Direct) and Senior Marketing Manager in managing relationships with a number of Investment Trust boards, including production of regular updates, reporting and attendance at Boards, as required
- Establish solid relationships with the relevant business areas and (as appropriate) Columbia Threadneedle Investments’ clients
- Build a close working relationship with the relevant external agencies and internal teams supporting the marketing team (i.e. investment teams, PR, Retail Escalations (complaints management), Company Secretaries, Content and Digital Marketing teams) to co-ordinate marketing and communications activities. This includes digital marketing, CRM activities, PR, video content, product and market analysis, literature, presentations, digital, social media, events and marketing research
- Optimise marketing initiatives to ensure effective ROI on all campaigns, with focus on digital activity
- Constantly improve on existing activities, approach and accepted standards, sharing learnings with team and peers
- Without exception, ensure all regulatory requirements and internal guidelines / processes are adhered to
To be successful in this role you will have...
- Solid experience within a similar Direct/B2C marketing role
- Unapologetically client focussed, yet commercially driven with good understanding of financial drivers / requirements
- Proactive, accountable and prepared to take ownership
- Proven skills implementing marketing strategy, from developing the plan, execution of activity and measurement
- Sound knowledge of marketing including experience of the full media mix, promotions and communications (relevant to the Direct/B2C channel)
- Experienced campaign manager, leading from agency briefing through to execution, delivery, reporting and post-campaign analysis
- Proven project management skills with a track record of delivery to time and within budget
- Proficient with managing external 3rd party relationships and internal stakeholders / partners
- Naturally creative, idea generating and prepared to challenge the norm
- Good knowledge of the investment management industry preferred
- Digital Marketing expertise, including CRM/email marketing, PPC, SEO, and Social Media.
- Proficient copywriting skills to support enhancement of content developed internally and by agency partners
- High level of negotiation and influencing skills
- Excellent presenting skills; the role will require communicating on a regular basis to senior management
- Experience in WordPress (or similar CMS) preferred, and ability to handle website content
- Experience with Workfront (or similar campaign management tool) would be beneficial
If you also had this, it would be great…
- Marketing qualification with significant experience in a client focussed and commercially led marketing role, ideally with an understanding and / or interest in financial products
About Columbia Threadneedle Investments
Working at Columbia Threadneedle Investments you’ll find the promise we make to our clients is the same one we make to our employees: Your success is our priority.
Here, you’ll find growth and career opportunities across all of our businesses. We’re intentionally built to help you succeed. Our reach is expansive with a global team of 2,500 people working together. Our expertise is diverse with more than 650 investment professionals sharing global perspectives across all major asset classes and markets. Our clients have access to a broad array of investment strategies, and we have the capability to create bespoke solutions matched to clients’ specific requirements.
Columbia Threadneedle is a people business and we recognise that our success is due to our talented people, who bring diversity of thought, complementary skills and capabilities. We are committed to providing an inclusive workplace that supports the diversity of our employees and reflects our broader communities and client-base.
We appreciate that work-life balance is an important factor for many when considering their next move so please discuss any flexible working requirements directly with your recruiter.
Full-Time/Part-Time
Full time
Worker Sub Type
Permanent
Job Family Group
Marketing/Product Management
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