Digital Realty

Position Title: Growth Marketing Director

Location: Singapore

Your role 

The Growth Marketing Director will be responsible for developing and executing comprehensive marketing strategies to drive customer acquisition, retention, and revenue growth across digital and traditional channels. This role requires a data-driven mindset, strategic thinking, and a deep understanding of marketing technologies and tactics, along with an ability to prepare marketing reporting designed for executive level review.

As an all-round marketer with hands-on experience in B2B technology companies, this person will develop integrated go to market strategy plans to accelerate Digital Realty’s performance in the APAC Region. This person will work closely with the global, regional and country marketing teams to ensure programs and activities delivered are executed with efficiency to deliver full impact and drive leads into the business in a relevant way for the region. 

Thoughtful, planful and strategic in outlook, this role will lead a young team of marketers to drive effective content, digital marketing, demand funnel strategies and deliver measurable outcomes. This role will craft creative campaigns and strategies together with the team to turbocharge demand generation for the business.

What you’ll do 

• Develop and execute multi-channel marketing strategies to drive customer acquisition, and customer and revenue growth.
• Collaborate with cross-functional teams to define target customer segments, value propositions, and key messaging adaptation for APAC.
• Lead and manage digital marketing campaigns for the region, including SEO/SEM, email marketing, social media, content marketing, and paid advertising.
• Analyze marketing data and metrics to optimize campaign performance, ROI, and customer engagement.
• Support implementation of marketing automation tools and systems to streamline processes and improve efficiency with tight collaboration to global systems, tools & processes.
• Monitor market trends, competitive landscape, and industry developments to identify growth opportunities.
• Manage marketing budgets, allocate resources effectively, and track performance against KPIs and targets.
• Build and maintain relationships with key stakeholders, including external partners, agencies, and vendors.
• Provide regular reporting and insights to senior management on marketing performance, trends, and opportunities.
• Stay abreast of emerging marketing technologies, tools, and best practices to drive continuous improvement and innovation.
• Work with global demand generation team to establish best practices for lead-generation activities that support the targeting of the full range of prospects.
• Identify opportunities to elevate local level activity to regional or global level to support multi-country sales opportunities.
• Provide regional representation for important change programs such as re-branding; web design; social media strategy.
• Many more.

What you’ll need 

• Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred).
• Proven track record of success in growth marketing roles, with 10+ years of experience
• People management experience essential along with managing people from different cultures who may not speak English as a first language. 
• This role will require mature leadership ability to mentor and develop a young team for success.
• Experience working in an international business environment and within a matrix reporting structure.
• Strong written and verbal English communication skills with an innate attention to detail (share portfolio if available)
• Strong analytical skills and proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, PowerBI etc.)
• Expertise in digital marketing channels and tactics, including SEO, PPC, social media, email marketing, and content marketing.
• Experience with marketing automation platforms (e.g., Marketo, Pardot, etc.) and CRM systems (e.g., Salesforce, HubSpot CRM, etc.).
• Excellent project management skills.
• Ability to work effectively in a fast-paced, dynamic environment and adapt to changing priorities.
• Creative thinking, problem-solving abilities, and a results-oriented mindset.
• Certification in Google Analytics, Google Ads, or other relevant certifications is a plus, but not essential
• Experience with leading Account Based Marketing strategies a plus
• Ability to work in a start-up like environment with high degree of flexibility and adaptability
• Demonstrated experience in working with sales leaders in driving pipeline and revenue growth
• Occasional business travel (up to 10%) for client/ partner activities and internal meetings
• Assume other special projects/assignments from the VP APAC Marketing or SVP Global Marketing

A bit about us

Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL®, the company’s global data center platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDx®) solution methodology for powering innovation and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 28 countries on six continents.

To learn more about Digital Realty, please visit digitalrealty.com or follow us on LinkedIn and Twitter.

A bit about our Digital team 

Our Marketing team works in one of the world’s fastest-growing and exciting sectors. We collaborate with the Sales team to develop effective strategies that help build our business and also ensure our corporate strategy meets our local market needs. Our team helps the business keep the world connected and continue to grow by translating our unique offerings into bespoke campaigns, content and propositions for different locations and customer segments.

What we can offer you

Our rapidly evolving business sector offers the opportunity to be part of a courageous and passionate team who work together to understand and meet the changing needs of our global customers. 

Join us and you’ll be part of a supportive and inclusive environment where you can bring your whole self to work. As part of our team, you’ll get to work with people from different business areas, challenge the way we do things and put your ideas into action. We’ll also give you plenty of development opportunities so you can build a rewarding and successful career with us. 

Our Compensation Philosophy

Digital Realty offers its employees a highly competitive compensation package, excellent benefits, and an environment that recognizes and rewards your contributions. Central to our compensation philosophy is rewarding our employees for achieving the values and objectives aligned to the company's overall goals and values.

This is an exciting time to join our business so apply now and make your mark on our future.

Notes:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Digital Realty is an equal opportunity employer, EOE/AA/M/F/Vets/Disabled. All applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability or protected veteran status, or other status protected by law or Company policy.

Digital Realty is a publicly traded company (NYSE: DLR) with investment grade ratings from all three major ratings agencies.

Please do not forward unsolicited resumes to any employee of Digital Realty and its subsidiaries. Digital Realty is not responsible for any fees related to unsolicited referrals.