Associate Director, Consumer Marketing

The Planet Group

Education
Qualifications
Benefits

Job Description

Planet Interactive is looking for an Associate Director of Pharmaceutical Direct to Consumer Market Research to join one of our well-known pharmaceutical companies. 

In this role, you will have primary responsibility for all aspects of direct to consumer market research and business analyses for assigned brands/TAs.

This role is fully remote, though you must be located in the east coast time zone. This is a 40 hour/week, 6 month contract position. 

Pay Rate: Up to $90/hr depending on experience

Market Research Responsibilities: 

  • Be the subject matter expert on past, current and potential insights needed for the product/project
  • Identify market research (MR) needs for the business (immediate and multi-year planning)
  • Develop MR plans leveraging appropriate research methodologies to fill those needs
  • Design, execution and interpretation of MR studies and the clear communication of the insights and recommendations arising from the research
  • Be the subject matter expert on past, current and potential insights needed for the product/project
  • Analyze & report syndicated, secondary market data for performance measurement and market understanding
  • Utilize a full spectrum of survey insights and syndicated data to answer complex business questions. This includes compilation of an insights story from multiple data sources, create presentations and deliver it with confidence
  • Support/guide analytical business questions for projects run by other A&I colleagues
  • Work with all vendors to ensure every step of each project is aligned with business objectives, achieving the highest level of insights, and following all regulatory requirements and delivering actionable insights
  • Manage all work within the specified overall budget and complete all necessary paperwork to gain authorization with all aspects of each project
  • Coordinate/collaborate with other Analytics & Insights co-workers to deliver unified support for Marketing clients and senior leadership
  • Lead without authority in a complex organization
  • Ability to quickly demonstrate full product, customer and performance knowledge and actively participate in planning sessions. Clearly demonstrate impact/influence on direction of responsible product’s marketing plans, strategies and tactics

Market Research Requirements:

  • Minimum Requirement of 10 years working within a large product marketing corporation specifically in the role of market research with primary responsibility for generating, organizing and presenting market research insights
  • Minimum Requirement of 10 years working in support of pharmaceutical brand marketing research
  • In-depth knowledge of all qualitative and quantitative market research techniques
  • Demonstrated experience managing the regulatory and ethical requirements of pharmaceutical market research & data protection
  • Prefer candidates with experience exploring
  • cardiology and primary care specialist marketing
  • cardiac and/or diabetic conditions
  • High level skills with Microsoft Office (PPT, Outlook, Word, Excel)
  • US based workers only
  • Ability to work during Eastern Time Zone business hours
  • Seeking candidates who can start immediately

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com, @theplanetforward.com, @planet-technology.com, @planet-pro.com, @planetinteractive.com, @pfes.com, @launchcg.com, @planet-pharma.com, @planet-healthcare.com) - and not a domain with an alternative extension like .net, .org or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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Confirmed 16 hours ago. Posted 20 days ago.

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