Align

More about the role

Join a team that is changing millions of lives. 

Transforming smiles, changing lives. 

At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible. 

Ready to join us?

About this opportunity 

The Global Marketing Director, iTero reports into the Sr. Director of the Imaging Systems segment. This role is responsible for developing and executing a comprehensive go-to-market (GTM) strategy and commercialization plans for iTero innovative Imaging Systems solutions that will help drive practice growth and efficiency for dental professional customers -- including General Dentists (GPs), Orthodontists, and Dental Labs.

You will need to understand the needs of customers and patients to develop product and service concepts, positioning and messaging, and commercialization plans across the globe. The role requires the ability to think strategically and work collaboratively with Align counterparts, product management, regional marketing leadership, sales, legal/regulatory teams, and marketing agency partners. You must be able to effectively influence the organization up and down. Additionally, this role requires you to gain insight into local market dynamics, collect voice of customer feedback and consolidate input into the development of global product launch and key campaigns to drive expected growth for the company.

In this role, you will… 

• Conduct thorough market analysis to identify target audiences, analyze competitor activities, and stay informed about industry trends.
• Develop a deep understanding of customers across the globe and create close relationships with key opinion leaders.
• Develop and implement a comprehensive go-to-market (GTM) strategy including defining target customers, value props, claims, positioning, messaging, launch, and post-launch activities.
• Analyze and report product performance and making data-driven recommendations to drive impact.
• Collaborate with global product development, marketing communication, clinical education, training and sales teams to deliver impactful product launch.
• Build and maintain strong partnerships with regional iTero marketing teams in creating and implementing iTero strategies and programs around the globe.

In this role, you’ll need … 

• 10+ years of progressive product or strategic marketing experience with preference for experience in medical devices, life sciences, pharmaceuticals, technology, etc.
• Proven track record of successfully launching products or software solutions/services in a similar role.
• BS or BA or equivalent experience required. MBA highly preferred.
• Experience in working with medical, dental and/or orthodontic professionals preferred.
• Leadership, collaboration and influencing skills.
• Strong agility, with skills to lead and execute on multiple programs in parallel in a fast paced environment.
• Strong business acumen and analytical skills.
• Passion for professional marketing, digital healthcare and product innovation.
• Ability to travel domestic and internationally, 5-10% including some weekends a year as dictated by trade show schedules.

Sound like a good fit?   

Great! Click the "Apply" link to let us know you are interested. Not the right fit? Don’t worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.   

About Align   

Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world’s largest manufacturer of custom 3D-printed materials.   

By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work – these are just some of the things employees say make Align Technology a great place to work.   

We respect your privacy. Please review our Applicant Privacy Policies for additional information.   

Global Diversity Statement:

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.

Equal Opportunity Statement

It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.