J.D. Power

External Title: Marketing Director

Location: Shanghai

Reports to Title: Department Head

The Role: 

The role is to provide the key content to enhance the communication of J.D. Power brand. Help J.D. Power China to increase the brand awareness and enhance the brand perception of J.D. Power among consumers in China through PR programs, integrated marketing campaigns, partnership establishment and co-branding programs. The role will also support the work of the overall Marketing and Corporate Communications team in promoting J.D. Power services and capabilities to media, clients, and the overall industry.

The Impact:

The role will lead the work of content generation and marketing campaign planning. The marketing team in J.D. Power plays an important role in building brand image, raising brand awareness and serving business partners of the company. They play an important role in connection data insight and communications and they are also crucial for the sponsorships business growth and success of J.D. Power in China.

Responsibilities:

• Develop and execute short- and long-term branding strategy and action plan in line with the company growth strategy, raise J.D. Power brand awareness, impact and credibility among consumers and the automotive industry.
• Work closely with Data Insight team to provide valuable content for market promotions, to enhance J.D. Power’s brand awareness and influence in automobile industry.
• Develop and execute Big Event in Marketing campaigns to increase J.D. Power brand impact and thought leadership among the automotive industry, as well as enhance brand awareness and perception among general consumers.
• Lead the sponsorship business development through the smart ideas in campaign planning and business promotions with partners.
• Plan and manage digital campaigns and related marketing initiatives across all digital and social media channels to help increase online engagements, brand awareness, as well as driving target customers across multiple media channels.
• Explore and maintain strategic partners inside and outside the automotive industry, design and execute co-branding programs with partners and crossover cooperation to increase J.D. Power awareness and impact.
• Design and execute media and industrial stakeholder engagement programs and events, including interviews, press conferences, briefings, roundtables, workshops, and other marketing activities.
• Work closely with internal stakeholders to manage the online user community, develop, and design products, services and contents that are interested by consumers, to increase number of followers and user stickiness.
• Monitor public sentiment about the company, conduct brand image management and crisis management activities when necessary.

Qualifications:

• Minimum of 15 years of branding, communications or public relations experience in developing, implementing marketing and communication plans and programs.
• Minimum of 10 years experiences in Automobile and related industries
• Proven track record in branding and user growth. 
• Experienced in digital media and able to identify and capitalize on emerging media trends, online media, and social networking media.
• Experienced in partnership exploration and maintenance, good at leveraging internal and external resources to get higher ROI.
• At least Bachelor’s degree in Marketing/ Advertising/ Journalism/ Communications/ public relations, or related fields.
• Work experience in PR agency and the corporate communications and marketing department will be advantages.
• Written excellence and spoken fluency in both English and Chinese.

The Career Opportunity: 

J.D. Power is a distinguished brand in the automotive industry, the role will observe the transformation of a 2B company and assist J.D. Power to become a well-known name in consumers.

The Team / The Business: 

Candidate will be part of the small Marcomm team but will work closely with regional and global Marketing and Communications teams and other departments within the China office.

Our Hiring Manager says:

The J.D. Power team is creative and energetic, I am sure you will be loving work with a group of the professional and smart researchers and consultants. I’m looking for the kind of person who are passionate about branding and communications. I hope you will bring your passion and experience to the company.

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.  

Company Mission  

J.D. Power is clear about what we do to ensure our success into the future. We unite industry leading data and insights with world-class technology to solve our clients’ toughest challenges.   

Our Values  

At J.D. Power, we strive to be Truth Finders, Change Makers and Team Driven - the distinct behaviors that, together, define our unique culture.

Truth Finders - At J.D. Power, we are proud of the unbiased data and findings we provide. As individuals, each and every member of our team is dedicated to living this same objectivity and embodying the highest ethical and professional standards – the only ‘favorite’ we have is the truth.

Change Makers - At J.D. Power, we never stand still. We constantly seek better ways – innovating and evolving in everything we do to support our colleagues and our clients alike – and all in service of delivering data and insights that drive meaningful business impact.

Team Driven - At J.D. Power, we are one team and we are activated. Regardless of individual role, every member of our team is dedicated to supporting their immediate colleagues and our broader J.D. Power family to deliver on our collective purpose and make us greater than the sum of our parts. At J.D. Power, these values are more than words. We bring these values to life throughout our organization through our employee event series — J.D. Power Values Days. Each quarter, we celebrate one of our core values and hold an annual event to celebrate our combined values at the end of the year.  

We are dedicated to leveraging comprehensive and equitable practices which contribute to the overall success of the company and its employees. We invite you to learn more about our DE&I efforts.

J.D. Power is an equal opportunity employer and compliant with AODA/ADA legislation. If you require accommodations during the recruitment and selection process, please specify.  

To all recruitment agencies: J.D. Power does not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.