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Overview

When you join Hines, you will work alongside innovative leaders who set the standards responsible for our reputation as an industry leader today, and you’ll be a part of shaping our future in the years to come.

Responsibilities

We are currently seeking a Senior Director of Marketing to drive strategic internal and external marketing initiatives for our Americas-based businesses. The Senior Director is responsible for contributing to and leading marketing activities related to conceptualizing and implementing strategies and tactics in support of the client journey (awareness to loyalty), directly supporting business goals, and improving Hines’ competitive advantage. This role will report to the Head of Marketing for the Americas and partner closely with key MarComm and business stakeholders.

• Spearhead integration and alignment with broader marketing campaigns and tactics by driving collaboration on initiatives such as editorial, event, campaign and content calendars.
• Operationalize team workflows, budget system practices, metric reporting and analysis.
• Support the development and execution of marketing and communication strategies in support of business and regional goals.
• Contribute to the annual marketing planning process.
• Track key performance metrics; monitor, measure and communicate results of marketing and communication tactics via dashboard. Use metrics analysis to drive future results.
• Direct, guide, evaluate and mentor marketing personnel; manage direct reports responsible for specific marketing disciplines; hire and train team members as appropriate.
• Partner with global Centers of Excellence, Investment Management and Regional Marketers to ensure that marketing efforts of the business lines and regions are fully integrated and serviced by all areas of the marketing team.
• Design and implement marketing programs that drive sales and include messaging, competitive analysis, content marketing, events, sponsorships, direct marketing, digital campaigns and account-based marketing.
• Responsible for championing joint efforts between businesses and regions with regards to events, sponsorship, advertising, PR, promotion and other program marketing spend.
• Support business development programs, tools and technologies.

As a player/coach, this role will orchestrate strategies that:

• Continuously elevate awareness of Hines’ expertise, capabilities, and client work.
• Nurture relationships with prospects and clients.
• Contribute to lead generation and business results.
• Promote and protect the Hines’ brand.

Qualifications

Minimum Requirements include:

• Bachelor’s degree from an accredited institution.
• Twelve or more years of experience in marketing for professional services firm with real estate, creative agency and investment/fund management experience given priority.
• Digital and Technology first mindset.
• Experience managing and mentoring diverse team.
• Experience working in heavily matrixed environments and leading by influence.
• Ability to travel up to 20%.
• Advanced Microsoft office product knowledge - Excel, Word, PowerPoint, and Outlook.
• Working knowledge of Adobe Creative Suite products including InDesign, Photoshop, Illustrator.
• Compensation: $185,000 - $210,000

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