Nestle

POSITION SNAPSHOT

Location: Bangkok

Company: Nestlé

Business Unit/Division: Nestle Nutrition Full-time

Bachelor’s Degree in Marketing Management 

5+ years of experience in product management in nutrition business

Good English & Thai communication is a must

A DAY IN THE LIFE...

• Leads the development and delivery of brand building holistic communication across all contact points (shopper, econtent, digital and traditional media)
• Develops and updates consumer portrait, consumer engagement funnel for her/his brand
• Activates Brand Essence
• Manages 60/40+ basket, packaging, NHW dashboard, services and CSV related to her/his brand
• Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
• Contributes to development and executes strong, functionally aligned brand and ICP plan. Tracks and monitors the performance, health and strategic alignment. Understands business impact of PFME and TTS investment of her/his brand.
• Contributes to the development of OBPs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
• Ensure adhere to the WHO International Code of Marketing of Breast Milk Substitutes, Control of Marketing of Infant and Young Child Food Act B.E. 2560 (2017) and Nestlé policy on Marketing of Breast Milk Substitutes , company principles and policies . Additional mandatory requirements of local regulations must also be followed

ARE YOU A FIT?

• Minimum 5 years experience in brand management or in other function ideally in Sales at Nestlé or equivalent FMCG
• Deep experience in advertising, digital content development
• Experience in working in cross-functional teams, managing creative agency
• Experience working in cross functional teams