TubeScience

Role: Creative Strategist

Overview:

As a Creative Strategist, you’ll be responsible for setting the overall strategic direction for multiple clients. You’ll work collaboratively across teams to create top-performing ads, drive creative decision-making, and grow revenue for accounts spending upwards of $1M per month. 

This role is perfect for someone who is highly strategic, consumer-obsessed, and passionate about producing effective creative that sells. Applicants should have a drive to understand ‘What makes a winning ad?’ for clients across a breadth of industries. In one of the highest-leverage roles at TubeScience, the Creative Strategist will analyze data sets, debrief large teams on performance, produce briefs to be turned into ads, review consumer research, and provide direction and guidance across team functions.

About TubeScience: 

Founded in 2016, TubeScience stands at the forefront of revolutionizing video marketing with a dual mission: to create the world's most effective ads and to produce them in unparalleled volumes. Specializing in data-driven video content tailored for social media platforms, TubeScience harnesses advanced analytics and rigorous testing methodologies to understand audience engagement and response, aiming to maximize the effectiveness of their clients' advertising campaigns. By focusing on rapid experimentation and iteration, we help brands to quickly find the most compelling messaging and creative concepts that resonate with their target demographics. Our services are pure pay for performance basis which means our clients only pay us if our videos outperform anything they’re running internally.

Our clients are among the largest advertisers on FB and Instagram, across a wide range of verticals (incl. fashion, beauty, food, fitness apps, healthcare apps, financial services), giving us unique visibility into what drives success at scale. We focus on profitable growth with clients and grow their investment by 80% on average. Learn more at www.TubeScience.com 

Responsibilities:

• Own creative strategy for assigned clients and be responsible for their performance and revenue growth.
• Be a leading voice able to tie together quantitative and creative insights into high-impact decision making leading to revenue growth.
• Collaborate directly with Creative Producers and Editors to write scripts, produce videos, and give strategic and creative notes, evaluating copy and visuals from a consumer perspective.
• Use research, data, and creative insights to build hypotheses to test and iterate. 
• Analyze results of tests, forming hypotheses as to why creative concepts succeed or fail, and translate data directly into actionable creative insights.
• Write strategic briefs outlining scientific, creative tests within ads to gain high-impact learnings.
• Identify top performing concepts and work closely with Growth Managers to build strategic account plans. 
• Identify top performing concepts and create variations and iterations playbooks to help Creative Producers and Editors understand how to scale out concepts that are working.
• Critically analyze media testing and scaling structures within FB Ads Manager and other platforms to ensure optimal conditions for performance.

Required Skills And Qualifications:

• Can write effective, consumer-centric copy
• Can analyze and interpret numbers to draw conclusions about real world phenomena 
• Can recognize patterns in written copy and re-apply them
• Consumer-centric mindset - Can recognize gaps in persuasiveness of messaging, and confusing or unclear messaging 
• Can learn new skills and domains quickly and then apply successfully
• Can apply behavioral concepts in practical situations
• Can write quickly and concisely; can distill and explain complex concepts to others in writing
• Can think on their feet -- able to formulate a solid response, even if they don’t have all the facts. 
• Strong command of English language: grammar and syntax. 
• Highly ambitious and/or entrepreneurial
• Highly Adaptable 
• High level of curiosity
• Eager to learn new ideas, even when those go against their preconceived notions. 
• Understanding of FB Ads Manager, and/or experience with other ad platforms including Snap, TikTok, Youtube. 
• Paid social or Direct Response experience (work/writing samples preferred)
• 3-5 years of relevant experience 
• Strong Google Sheets and Excel Skills

Location: Los Angeles (Hybrid-in office part-time) 

Compensation:

TubeScience provides the wage ranges it reasonably and in good faith expects to pay for all remote roles and as otherwise required by applicable law. The expected range of starting pay for this role is $75,000 – $100,000 annually. Actual compensation may vary within the listed range based on a wide array of factors including but not limited to skill set, experience, and specific geographic location. 

Benefits:

• 100% Employee Covered Medical, Dental Insurance
• Unlimited PTO
• Paid Sick Leave
• 401k + Matching 
• $500/yr for Education and Trainings 
• Remote Flexibility (Monthly Remote Work Stipend)
• 100% Paid Parental Leave up to 12 weeks for new parents
• Creative Working Environment
• Personal Coaching

TubeScience is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants for employment regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please feel free to contact us.