Overview
Work for a global company with some of the world’s most trusted and iconic brands.
Be part of an exciting business where employees are recognised and career growth is nurtured.
Bluebird Foods Ltd, proudly in NZ for 70 years, we are the leader in Salty Snacks and well known for our most loved and trusted range such as Bluebird Originals, Doritos, Copper Kettle, Grain Waves, Twisties and Cheetos! As part of PepsiCo, we were recognised as a Top Employer consecutively in 2021, 2022 and 2023!
We currently have an exciting opportunity to join our Bluebird Team as a Shopper Marketing Executive on a 12 Month Fixed Term Contract. This position will see you taking ownership for delivering best in class activations that influence shopper behaviour through collaboration that drives growth for the category, our customers and PepsiCo. Ultimately you will be responsible for administering processes and tools to support customer accounts, field communication and Shopper Marketing Activation.
Responsibilities
In this role you will:
Support the PepsiCo Shopper Marketing Strategy including:
- Support the creation and development of the shopper activation plan across customers.
- Project manage the execution of activations across internal and external stakeholders, including preparation of sell in materials to actively engage retailer buying /marketing teams AND enable field team execution/support
- Ensure an appropriate blend of consumer /shopper insights supports the activation plan for each initiative
- Evaluate ROI performance and document findings to refine future decision making, including analysis of IRI and Quantium data
- Various administrative support tasks such as ordering, coordination and dispatch
Drive Cross-functional Alignment via:
- Cultivating relationships within retailers and work within their parameters to become a trusted advisor /activation partner
- Managing relationships with external agencies and suppliers to drive value added benefit for the business and create a Pep+ impact
- Gaining alignment to the strategic plan within the marketing function
Support Budget Management process including:
- Ensure Shopper budgets are updated and reconciled on a monthly basis, purchase orders raised, goods receipted and invoices approved for payment.
- Forecast budgets in conjunction with customer team to maximise future plans
- Act As Owner to ensure best negotiated value of supplier estimates and drive productivity gains
Qualifications
To be successful in this role, you will have:
- Degree qualified with a minimum of 3 years’ experience in shopper or consumer marketing, shopper agency, field or account sales role.
- Preferable experience working on large scale campaigns for major grocery retailers.
- Familiarity with FMCG retailer dynamics, and ability to understand category trends and insights and utilise these to build effective customer/shopper plans.
- Proven analytical, planning and organisation skills.
- Proven ability to build strong, cross functional relationships (internal and external), and work collaboratively with others to deliver business outcomes.
- Solid communication skills (verbal and written).
- Demonstration of ability to manage multiple priorities and stakeholders
- Results driven, with ‘can do’ attitude.
About PepsiCo:
We are a progressive and people-focused business and believe our diverse workforce is the key to our success. Because we value our employees and their families, we offer an agile and flexible working environment with an emphasis on work life balance and health, as well as plenty of learning opportunities and room to grow your career. We offer you:
- An opportunity to join a Global FMCG Company and a Top Employer of Choice!
- A competitive benefits package
- Bluebird Product Perks
- Health and Wellness Programs
- Free access to our new onsite Gym 24/7
- Free Car Park and Subsidised Staff Canteen
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