RXR is an innovative real estate investment manager, operator, developer, and place-maker committed to applying a customer and community-centered approach to acquiring, operating, and building properties and to providing services and products that create enduring value for all stakeholders. Headquartered in New York with a nationally-scaled platform, RXR is a 450+ person, vertically integrated investment manager with expertise in a wide array of value creation activities, including acquisitions, asset and portfolio management, property operations, development, construction, leasing, and technological innovation. RXR is an active investor in real estate credit, rental housing, commercial property, and property technology through value-added and opportunistic investment strategies.
The RXR platform manages 93 commercial real estate properties and investments with an aggregate gross asset value of approximately $18 billion, comprising approximately 30.5 million square feet of commercial properties, a multi-family residential portfolio of approximately 9,400 units under operation or development, and control of development rights for an additional approximately 3,000 multi-family and for sale units as of December 31, 2023. Gross asset value compiled by RXR in accordance with company fair value measurement policy and is comprised of capital invested by RXR and its partners, as well as leverage.
The Marketing Director will work closely with the VP of Marketing as well as various stakeholders on cross functioning teams to develop and execute strategic marketing plans for all new developments and stabilized residential projects within the RXR portfolio. The Marketing Director will be expected to support the VP of Marketing to lead brand/storytelling narrative, direct brand awareness and advertising campaigns, deploy actionable strategic marketing plans across an assigned portfolio and drive leasing velocity for all new developments during pre-construction phase through stabilization. The Marketing Director will be a proactive team member and lead coordinator in the overall place-making objectives of RXR’s residential portfolios.
The Marketing Director has proven capability to work independently; understand and execute on a complex multi-entity, multi-category budget framework; and manage creative partners/service providers efficiently to maximize output and/or quality of deliverable, optimize budget allocations, and generate successful creative content with efficiency. The Marketing Director should be able to support existing processes and procedures while identifying areas for improvement and executing new processes where necessary.
The Marketing Director will lead marketing processes dependent on multiple collaboration partners. To be successful in this role, the Marketing will need to be capable of multi-tasking and process management for multiple assets, asset types, and agencies in order to build consensus and effectuate approvals efficiently.
The Marketing Director will provide clear and strong ideas, recommendation, and creative tone to the collaboration teams to move multiple campaigns along at a quick pace. The Marketing Director should demonstrate the ability to learn assets, spaces within, competitive product, and vicinities quickly in order to provide strong creative and content direction for the multi-channels of residential. The Marketing Director will have precedent experience in residential marketing across all asset classes through print advertising, events, promotional items and programs, photography, renderings, CGI animation, lease-up strategy, development of amenities centers, digital advertising, e-communications, and social media for properties.
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RXR is an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
RXR is committed to the full inclusion of all qualified individuals. As part of this commitment, RXR will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact 516-506-6847.
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