Introduction
At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.
Your Role and Responsibilities
IBM is seeking a dynamic and experienced Product Marketing Manager to support the product strategy, development, and implementation for our Corporate Social Responsibility (CSR) platforms and solutions, working collaboratively with the product teams. The ideal candidate will have a passion for sustainability and education, with a proven track record in product marketing and management. This role requires leadership skills to manage a global team and collaborate cross-functionally to drive innovation and outcomes. The marketing manager is the voice of our beneficiaries, non-profit partners, and clients and therefore, own the messaging and positioning, competitive intelligence, core content and collateral and product launch moments. The Product Marketing Manager will inform the roadmap and ensure we convey the right business value to our targeted communities as we go to market.
Responsibilities:
1. Develop and execute product marketing strategies to drive awareness, adoption, and growth of CSR and ESG platforms and solutions.
2. Lead the end-to-end product lifecycle, from ideation and development to launch and post-launch optimization.
3. Conduct market research and analysis to identify market trends, customer needs, and competitive landscape in sustainability and education sectors.
4. Collaborate with cross-functional teams including Brand, Experience, Events, IBM.com and Media (paid, earned, and social) to define requirements and opportunities.
5. Develop compelling messaging, positioning, and value propositions tailored to the Corporate Social Responsibility audiences (Students/Learners, Non-Profit Partners, Governments).
6. Drive go-to-market planning and execution, including new program launches and marketing campaigns.
7. Analyze product performance metrics and customer feedback to iterate on campaigns.
8. Manage a global team of product marketers, providing guidance, coaching, and professional development opportunities.
9. Establish and maintain relationships with key stakeholders including partners, industry influencers, and non-profit organizations.
10. Stay informed about industry regulations, standards, and best practices related to CSR and ESG.
Required Technical and Professional Expertise
Preferred Technical and Professional Expertise