Nestle

POSITION SNAPSHOT

Location: Bangkok

Company: Nestlé

Business Unit/Division: Nestlé Nutrition Full-time Bachelor’s Degree in Marketing Management 

5+ years of experience in product management in nutrition business

Good English & Thai communication is a must

A DAY IN THE LIFE...

• Develop CRM objectives, strategies and plan to support business goal aligned with marketing theme and strategy.
• Develop and implement digital CRM programs to support consumer activities which included online offline of recruitment & retention campaign.
• Track Consumer behavior. Develop report and presentation to related parties.
• Develop, organize and implement promotional and educational support materials directed at the consumer in consultation with marketing to increase the user base and retain current users of the Company’s nutritional products.
• Establish a system for the analysis of the effectiveness of all CRM programs, collate the required information, conduct analysis of these programs and measuring the success rate.
• Manage, control and maximize CRM budget.
• Develop, maintain, monitor and continuously update the database.
• Ensure that products and services offered through CRM activities are in compliance with local legislative requirements.
• Plan and carry out other duties as may be assigned by the Company from time to time.

ARE YOU A FIT?

• University Degree in Business Administration other related fields.
• Master Degree will be a plus.
• Nutrition / Science Based Degree will be a plus.
• Minimum of 5 years’ experience in Customer Relationship Management
• Good command of English