Job Title
Associate Director, Primary Research
Job Description
The Associate Director of Primary Research for Dotdash Meredith is a seasoned position on our team expected to shape research strategy, ideate new approaches and cultivate partnerships with outside research companies to elevate our quality of work. You will be looked to as an experienced leader who develops talent while managing strategic conversations with executives throughout the company.
Dotdash Meredith reaches over two-thirds of the internet population. At the heart of our work as the “primary research team” for DDM is a deep commitment to bringing rich, detailed explanations of consumer behavior, attitudes, and values across a range of business categories including health, food and cooking, home design and décor, entertainment and celebrity, beauty and style, finance and travel. Our proprietary intelligence through a healthy balance of qualitative and quantitative methodologies empowers our business leaders to make targeted, informed decisions based on extensive market knowledge.
Our team also oversees a substantial infrastructure of internal research panel communities that currently host 130K+ DDM consumers across 7 research panel sites for in-house, agile research that’s used in conjunction with our workload of outsourced research projects. The new Associate Director of Primary Research will have heavy involvement in guiding and executing our research panel strategy, such as ideating how to recruit young, multi-platform panelists, engagement tactics to keep current panelists and fun, innovative and meaningful ways to use the panels to impact DDM’s business.
The primary research team collaborates closely across all facets of DDM’s business including advertising sales, brand licensing, digital product design, magazine design, commerce and content creation to shape brand strategy and bring a consumer-driven POV to short-term, day-to-day decision-making. We work in close collaboration with many others within the larger Data Strategy & Insights division, such as syndicated and digital 1st party analytics teams, to deliver multi-dimensional storytelling that embodies DDM’s strong commitment to being data-driven and connected to our consumer.
As an Associate Director helping to lead this team, it will be your responsibility to build deep partnerships with Dotdash Meredith business leaders. Through these close connections, you will proactively identify research opportunities for business impact based on real conversations across the company. You will evolve as a trusted liaison for guiding executives through crucial decisions using research intelligence, while developing and mentoring junior research staff on more sophisticated methodologies and complex research requests.
Your presence as a leader of the primary team will embody an environment of trust, curiosity, and openness to new ideas. Exploration and innovation is strongly expected to inspire less-experienced staff, push thinking and set the tone of an ever-changing mentality toward research practices. Lastly, you will convey passion and value for powerful storytelling to ensure hard work isn’t lost through a stale, predictable or unclear deliverable to a busy business executive.
About You:
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: $80,000 - $120,000
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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