THE OPPORTUNITY
The Director, Product Marketing is a critical leadership role responsible for the positioning, marketing, and execution of the go-to-market strategy for the success of a portfolio of products. Reporting to the VP of Product Marketing, the incumbent will work closely with product development, product marketing, brand & communications, growth marketing, partners in corporate marketing, design, sales, editorial operations, and cross-functional teams to:
RESPONSIBILITIES
Be the market and customer intelligence expert for assigned product portfolio. Represent the voice of our buyers and users in critical decisions. Act as internal thought-leader on market & competitive trends
Create and execute the GTM Strategy with actionable marketing plans with clearly defined goals, objectives, and strategies to achieve the annual revenue, use, and satisfaction targets.
WHO WE ARE
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 100+ years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at www.scholastic.com.
Some benefits that we offer:
Thank you for your consideration in choosing Scholastic.
HOW YOU CAN FIT (Qualifications)
Knowledge, Skills, and Abilities:
Experience: 15+ years
Education:
Full time
Temporary
Marketing
New York
Annual Salary: 124,100.00 - 148,600.00
Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.
EEO is the Law Poster
EEO Scholastic Policy Statement
Pay Transparency Provision
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