Common Sense (commonsense.org) is the nation's leading nonprofit organization dedicated to improving the lives of all kids and families by providing the trustworthy information, education, and independent voice they need to thrive in the 21st century.
Every day, millions of families turn to Common Sense for trusted advice and unbiased ratings. We offer the largest library of independent, age-based, and educational ratings and reviews for everything your kids want to watch, play, read, and learn. Our movie and TV ratings are available on Target.com, Xfinity, Apple TV, and many other partner platforms helping families make smart media choices. Through our schools program, we provide educators with a curriculum that teaches the essential digital citizenship and literacy skills every student needs to succeed. We also work with policymakers, industry leaders, and concerned parents, caregivers, and teachers to improve the media and education landscape for kids, families, and schools.
Job overview:
As the Chief Marketing & Distribution Officer at Common Sense, you will be responsible for providing strategic leadership and developing and executing a comprehensive growth marketing and membership strategy, and overseeing the business partnership initiatives to support the growth and sustainability of the organization.
TYPE: Full-time, exempt
REPORTS TO: President
LOCATION: San Francisco, California
SALARY: $200,000+ DOE
Responsibilities:
Growth Marketing and Membership Engagement
- Own and execute performance marketing function focused on growing awareness, engagement, and scaling revenue with the organization's mission and offerings across its Family, Education, and Advocacy programs.
- Conceive and execute compelling messaging, campaigns, content marketing, and lifecycle marketing to attract and engage audiences at every stage of their journey.
- Develop and implement data-driven, growth-oriented marketing funnel for our membership program to positively influence customer acquisition, conversion, retention, and lifetime value.
- Lead and manage digital marketing channels including SEO, SEM, social media, video, and email marketing.
- Utilize analytics and customer insights to lead a data-driven approach to marketing and optimize campaigns and initiatives that drive acquisition and retention.
- Identify and explore new channels, partnerships, and tactics to reach target audiences.
- Collaborate with cross-functional teams to ensure a seamless audience experience and engagement for families and educators.
- Monitor and report on key growth and membership program KPIs.
Partnership Monetization and Distribution
- Oversight of Business Development function that directs our paid distribution (CSR, licensing, and membership), supporting the organization's sustainability goals and fueling growth and impact.
- Collaborate on partnership efforts for our membership offering that bring measurable engagement with both our members and our partners.
- Design co-marketing campaigns, events, and promotions with partners.
Team Leadership
- Build and lead a high-performing marketing and distribution team, providing guidance and mentorship.
- Set clear performance goals, conduct performance evaluations, and provide professional development opportunities.
- Foster a culture of creativity, innovation, collaboration, and performance.
Qualifications:
- Bachelor's degree in marketing, business, or a related field. (Master's degree preferred.)
- Experience leading successful growth marketing and membership initiatives.
- 15+ years of experience in product marketing and digital marketing, including social media, email marketing, and lifecycle marketing.
- Demonstrated success in negotiating and managing strategic marketing partnerships.
- Creative thinker with a strategic mindset who has scaled businesses.
- Experience marketing DTC offering, including mobile apps.
- Ability to collaborate effectively with cross-functional teams.
- Passion for the organization's mission and values.
- Ability to travel when needed.
- Being bilingual in English and Spanish is a plus.
What we offer:
- Work with passionate professionals.
- Comprehensive health and wellness benefits: medical, dental, vision, and fitness.
- Matching 401(k).
- Work-life balance.
- The opportunity to make a difference in the lives of kids and families!
Common Sense values the diversity of its employees and is an equal-opportunity employer. For more information on our values, please visit our statement on diversity, equity, and inclusion.
Common Sense will consider employment-qualified applicants with arrest and conviction records. However, job offers are made on the condition that the applicant subsequently passes a criminal background check. If the background check indicates a prior criminal conviction, we will conduct an individualized assessment to determine whether the conviction should result in denial of employment.
Read Full Description