The Sr. Email Marketing Specialist will serve as a creative, results-driven channel expert to lead the execution of ongoing acquisition, engagement, and retention marketing initiatives for the Wine Club and restaurant brands (Coopers Hawk, Piccolo Buco, and others). This role will partner closely with our Marketing Analytics team to develop and maintain CRM programs/marketing communications via email & mobile push channels powered by analytic insights and predictive models.The position will report to the Sr. Director of Wine Club Marketing & CRM and is located at the Restaurant Support Center in Downers Grove, IL, where we have a hybrid work environment (3 days a week in-office).
What You'll Do:
- Plan and execute CRM programs and campaigns for Email & Mobile to meet growth, revenue, retention, and engagement targets and to maximize lifetime value, working with the greater marketing team, operations/finance/training/IT teams.
- Manage Email & Mobile (push and in-app messaging) calendars and execution; optimize the effectiveness of programs and enhance with added lifecycle components, targeting, personalization features, and design templates.
- Develop creative assets and compelling content programs, collaborating with marketing, social, and web teams
- Manage cross-channel hand-off/coordination (email, mobile, web, in-restaurant) to ensure a seamless experience; provide direction for the creation of landing pages and content on owned websites.
- Monitor results for email/mobile channels and by individual campaigns, working with the Analytics team, in order to identify opportunities and craft ongoing improvement strategies
- Perform QA tests and verify that email renders accurately across email clients and ISPs; perform cross-device testing of email campaigns (desktop and mobile)
- Continuously improve channel engagement metrics; manage the health of email/mobile lists (deliverability) and reputation of domains.
- Build strong relationships and be a trusted partner to internal Marketing, Operations, and Leadership teams.
- A successful candidate will be motivated by an entrepreneurial, fast-paced, and highly collaborative environment, have high-quality standards, and be passionate about making an impact on business results and the customer experience.
What You'll Need:
- Bachelors degree in marketing, Business, or equivalent degree required
- At least 3 years of experience in marketing (2+ years in CRM/email, 1+ years in mobile - push, in-app, SMS, MMS); digital marketing and direct response experience are required.
- Experience in creating and managing integrated campaigns end-to-end from strategy, creative concepts, and audience selection, to execution on Salesforce Marketing Cloud or similar platforms
- Experience with building, executing, and scaling cross-channel marketing programs (email/mobile/web)
- Experience in channel strategy, lifecycle & targeted marketing, personalization, and email/web performance metrics and optimization
- Deep knowledge of email/mobile best practices, marketing automation systems, advanced testing/optimization strategies, and campaign analyses
- Excellent writing, and editing skills; experience in writing customer-facing content that is on-brand, relevant, and tailored to segment/journey/user flows.
- Creative eye with an understanding of branding, upscale/luxury marketing
- Understand and support our compliance with consumer protection laws (CAN-SPAM, CCPA, GDPR, CASL, etc.)
- Excellent verbal communication; comfortable presenting to senior management teams
- Highly organized problem solver with attention to detail; strong project/workflow management skills
- Ability to collaborate across functional teams and put the pieces of the puzzle together; ability to see the big picture and willing to be hands-on and be involved in many key projects that impact the business.
- Must represent Coopers Hawk values.
- Working knowledge of HTML/CSS for email development; must be proficient in Microsoft Office Suite; knowledge of Google Analytics and Adobe Creative Suites preferred.
- Experience delivering results for subscription brands preferred.
COMPETENCIES
- Communicate effectively
- Collaborate
- Drive results
- Manage systems
- Guest focused
- Brand ambassador
What Youll Get:
- Incredible Discounts:
- Monthly Dining Allowance
- 50% Dining and Carryout
- 40% Retail Wine
- 20% Retail and Private Events
- Monthly Complimentary Wine Tasting for Two
- Medical, Prescription, Dental, Vision Insurance plus Telemedicine and Wellness Program
- Company Matching 401(k) Retirement Savings Plan
- Flexible Savings Accounts- Health and Dependent Care
- Health Savings Account
- Long-Term Disability; Voluntary Short-Term Disability
- Basic Life and AD&D Insurance (with option to purchase additional coverage)
- Paid Parental Leave
- Highly Competitive Pay plus Team Member Incentives & Rewards
- Paid Time Off
- Milestones Recognition Program
- Complimentary Gym Membership in RSC Building
- Hybrid Work Week (3 days in office, 2 days remote, depending on role)
Coopers Hawk reviews several factors when establishing compensation. Salaries and hourly wages appearing in a job posting may be published by third parties and may not reflect the salaries or hourly wages offered by Coopers Hawk.
Coopers Hawk is an equal opportunity employer. All qualified applicants are considered for employment without regard to the persons race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Coopers Hawk makes reasonable accommodations during all aspects of the employment process, including during the interview process.
The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. The Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.
About Us
Cooper's Hawk Winery & Restaurants was created with the inspiration of bringing the Napa Valley experience to all of America, by combining an elegant tasting room with a polished casual restaurant and scratch kitchen. Cooper's Hawk wines have won hundreds of awards and are the Official Wines of the Screen Actors Guild® Awards. We are built upon the belief that food and wine hold the power to forge a COMMUNITY, and with the world's largest wine club membership, we are paving the way to democratizing the good life!
Read Full Description