IMPETUS

Qualification :

• Partner with marketing stakeholders to support Lead Gen acquisition programs for B2B 
• Provide consulting support to bridge gap between business requirements, MarTech and Ops team 
• Partner with various in-house teams to drive capabilities and prioritization viz. Top of Funnel, Marketing, Sales, Database Marketing, Analytics, ABM squads. 
• Identify capabilities, optimizations with MarTech team that helps to scale 
• Strong stakeholder management and consulting knowledge to advise which all platforms the lead should be targeted. E.g. Leads received through paid media or publishers 
• Build reports and analyse leads/opportunities data across the funnel from Marketing to sales conversions 
• Ensure task and timelines are managed and met across multiple implementation teams. 
• Work together with marketers and analytics team to define tracking and measurements requirements. 
• Act as the point of contact to mitigate, validate and manage any potential risk exposure of programs and campaigns with extended team. 
• Proactively provide consultation and strategic directions for optimization 
• Understand and participate in creative process whenever required. 
• Actively engage and contribute on change management process and share discovery and learnings to improve ways of working.

Technical Skills :

Marketing Automation, Campaign Management, Marketing Operations

Role :

• Collaboration with Marketing Stakeholders: Work closely with marketing stakeholders to support lead generation acquisition programs for B2B. 
• Consulting Support: Provide consulting support to bridge the gap between business requirements and the Marketing Technology (MarTech) and Operations (Ops) teams. 
• Collaboration with In-house Teams: Partner with various in-house teams, including Top of Funnel, Marketing, Sales, Database Marketing, Analytics, and Account-Based Marketing (ABM) squads to drive capabilities and prioritize efforts. 
• Identify Capabilities and Optimizations: Identify capabilities and optimizations in collaboration with the MarTech team to help scale lead generation efforts effectively. 
• Stakeholder Management: Exhibit strong stakeholder management and consulting knowledge to advise on which platforms leads should be targeted, such as leads received through paid media or publishers. 
• Data Analysis: Build reports and analyze leads/opportunities data across the marketing funnel, tracking conversions from marketing to sales. 
• Project Management: Ensure tasks and timelines are managed and met across multiple implementation teams, ensuring efficient project execution. 
• Tracking and Measurement: Work with marketers and the analytics team to define tracking and measurement requirements to assess the effectiveness of lead generation efforts. 
• Risk Management: Act as the point of contact to mitigate, validate, and manage any potential risk exposure of programs and campaigns with the extended team. 
• Strategic Consultation: Proactively provide consultation and strategic directions for optimization of lead generation efforts. 
• Creative Process: Understand and participate in the creative process when required to ensure alignment with lead generation goals. 
• Change Management: Actively engage and contribute to the change management process, sharing discoveries and learnings to improve ways of working. 

Experience :

10 to 12 Years

Job Reference Number :

12027