Zep

About Zep Inc.

Zep Inc. is a leading manufacturer of cleaning solutions for businesses and consumers with operations across the U.S, Canada, and Europe. Our purpose is to make the planet cleaner, safer, and more productive. To fulfill our purpose, we focus on understanding and solving cleaning needs for consumers, as well as business customers across a variety of segments including transportation, industrial, institutional, and food & beverage. We also have a strong presence in the consumer-packaged goods (CPG) segment, where we develop products to help consumers and businesses maintain a clean and safe environment. Our products can be found online and at retail shelves at outlets like Home Depot, Amazon, Lowe’s, Ace Hardware, Grainger, HD Supply, Walmart, and many others. We market our products under well recognized and established brand names, such as Zep®, Enforcer®, Misty®, TimeMist®, TimeWick, and Country Vet®. Zep was founded in 1937 and is headquartered in Atlanta, GA. In 2021, Zep became the official cleaning partner of Atlanta United FC.

Job Description:

At Zep, the marketing team connects and coordinates with the various business functions throughout the organization (sales, channel marketing, product marketing, creative services, compliance, social media manager). To support our growing customer base, we are looking for a Content Marketing Specialist, who can step into the role and quickly take action to have an impact on the business. The Content Marketing Specialist is responsible for developing and executing product content to drive growth of the Zep® brand. 

Key responsibilities:

• Oversee development of content aligned marketing objectives including: copywriting, images, infographics
• Create product and marketing videos, coordinate the shoots from soup to nuts
• Point of content for the newly implemented PIM for b2b and retail products sold through the channel < striving for A+ rating on all on-line submissions (videos, pictures/photoshop editing, value/benefit story, SEO analysis / keywords) and cross sell comparisons to sell across the Zep line >
• Partner with Channel Managers to ensure content for product launches
• Must be able to manage multiple projects at once and deliver products on a timely basis
• Understand the customer segments and track the digital needs by online customer
• Easily get up to speed with company processes as well as look to continuously improve processes
• Passion for the cleaning industry

Requirements:

• Bachelor’s Degree required in marketing, communications, public relations, business. 
• 3-5 years of consumer packaged goods and/or B2B product background, with experience in developing and marketing programs with flawless execution, including copywriting, content development, and PIM process management 
• Enthusiastic team player with a strong track record of leading cross-functional teams
• Team player who collaborates well with others
• Excellent written and oral communication skills, experience writing online content, creative briefs and scripts
• Proficient in Photoshop/Illustrator
• Must be detail oriented while also being strategic
• Up-to-date with trends and innovations in e-commerce
• Ability to wear multiple hats
• Knowledgeable about copywriting and/or AI
• Nice to have: experience and knowledge with chemicals or cleaning products

Our Values

At Zep, we have developed a set of values focused on bringing even greater cohesion to our workplace. As part of this plan, we introduced a values framework called S.P.E.E.D. to align with our purpose of making the planet cleaner, safer, and more productive.

• Stewardship: We continuously improve the safety of our people and products, and we protect the planet by innovating solutions to reduce our environmental impact.
• Passion for Problem Solving: We listen to our customers and actively work to find solutions for unique situations. We think creatively to innovate and seize opportunities that will drive growth and make all our customers’ and consumers’ lives better.
• Empowerment: We encourage and lead our people to be accountable by equipping them to make decisions and own the outcome
• Expertise: We create innovative solutions and partnerships that are relevant to service our communities and customers.
• Doing the Right Thing: We expect our people to understand ethical boundaries and be inclusive of other backgrounds, ideas, and perspectives. Demonstrating honesty, respect and integrity in all actions is always expected.

Zep Inc. is an organization that is committed to diversity within its workforce and encourages all interested candidates, including women, minorities, & former military personnel to apply. It is the policy of Zep Inc. that all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, age, disability or sexual orientation.

As an Equal Opportunity and Affirmative Action Employer, Zep Inc. provides full employment opportunities to all qualified persons without regard to race, creed, color, religion, gender, sexual orientation, national origin, age, disability, marital status, ancestry, or veteran status or any other distinction outlined in all applicable federal, state, and local laws.