THIS IS A REMOTE/FIELD BASED POSITION. YOU MUST BE LOCATED IN MIDWEST AREA or ATLANTA.
The Field Marketing Manager is responsible to drive sales by creating, developing, and applying innovative sales building strategies across their region, markets and restaurant trade areas. By intimately knowing their markets and trade areas they create the most efficient strategy for building sales using a mix of “off the shelf” marketing programs and customized partnerships, sponsorships, and events that the FMM creates. A successful Field Marketing Manager will earn the trust of their franchise partners and company ops leaders by spending time in the markets, developing an expert level of market knowledge and creating a comprehensive “highlight reel” of marketing wins for each of their markets. They also manage the advertising cooperatives, hold meetings, build & execute DMA plans and effectively communicate with the Franchises and Company operators. FMMs are responsible to create grand opening plans for new restaurant openings, which shift the impact of the plan as needed to insure a successful opening sales trend.
POSITION ACCOUNTABILITIES:
- Field Marketing support
- Provides day-to-day marketing support (LSM) for assigned markets, franchisees, and Company operations leaders
- Serves as the key marketing contact for the field ensuring timely, proactive, and seamless communication to Co-ops.
- Works with field operations teams and cross functional marketing team to align market strategies and build LSM plans for networks and DMAs
- Works with franchisees as the main liaison to manage co-op activity, administration, market planning/tactics and budgets
- Market Level Planning
- Serves as the marketing expert and leader in assigned markets including understanding demographics, competition, industry activity, consumer needs, and local brand positioning & market conditions
- Collaborates with media team to develop budget and strike the right balance of media and local marketing tactics in each market with plans that drive sales and support Co-op activities
- Proactively identifies under-performing restaurants, which need localized marketing plans to meet sales objectives; works with local franchisees and Company ops leaders to build and support the execution of local marketing plans
What success looks like: Topline sales are growing with innovative sales & traffic building ideas developed, deployed, and measured in all markets. That your Franchisees are getting regular communications and look to the FMM as their chief sales building strategist, sales building and culture champion, a partner in building their business and the chief driver of a culture of building sales within their markets. FMM is regularly touring markets to build relationships with all franchise partners and Company ops leaders and augment their market knowledge. FMM is enjoying strong performance and being developed for the next role in their career and their job is a source of satisfaction that is part of a happy, balanced life.
EMPLOYMENT STANDARDS
Education
Experience
- REQUIREMENTS: 3-5 years’ experience in field marketing, LSM experience, working in the QSR and/or food beverage/restaurant marketing, working directly with Franchisees and effective Co-op/DMA marketing management.
Essential Requirements
- Strong local restaurant marketing experience with emphasis on building sales and transaction
- Capable of generating new, simple to execute sales building ideas, our FMMs are innovative in their thinking and proactive in their execution
- A great communicator capable of inspiring others to act and giving them the tools to be successful.
- A personality that builds and sustains high levels of integrity and trust and a positive, energetic, and upbeat encourager
- Up to 25-40% travel may be required
- Very strong communication skills including written, verbal and presentation.
- Provides market/region insight and understands media plans and execution
- Development and execute non-traditional and digital media
- Ability to adapt quickly to changing business environments and execute supplemental marketing tactics to achieve planned results.
- Excellent organizational and time management skills.
- Analytical ability to understand how to assess the impact of programs and initiatives and knowledge of comp sales & comp transactions.
- Proven history of working with key franchise and company operational groups, developing partnerships, and contributing positively to the culture of the marketing team and company as a whole
- Comfortable with web-based and project management tools for daily process and communication.
- Proven ability to manage complex budgets and understanding restaurant sales correlation to retail performance and key business matrixes.
- Strong computer skills – MS Word, Excel, PowerPoint, SharePoint, Smartsheet, and other business-related programs.
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