Experience in campaign management or direct marketing.
Instrumental in responsive design (emails + templates + websites), Media/Responsive Queries, HTML programming.
Knowledge of CRM operations related to sales & marketing would be an advantage.
Exceptionally strong communication skills across all levels.
Self-driven and proactive team member with a propensity to collaborate across functions and service lines.
Previous experience working with onshore teams would be desirable but not essential and working knowledge of Adobe creative cloud is a big plus.
Advanced knowledge of CRM software like Salesforce.com, Pardot, Eloqua.
Advanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and Templates and advanced knowledge of MS Office. Suite.
Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.
Undertake Salesforce.com, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.
Develop and executes campaigns for account-based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application – having taken the time to understand the campaign objectives.
Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices.
Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis.
Work with Onshore Marketing Managers to define metrics; measure, track, analyze and regularly report on the effectiveness of overall campaign performance.
Define and implement new marketing automation methodologies that will maximize efficiency.
Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites.
Effectively collaborate with colleagues and CRM/Demand Generation Operations.
Primary Skills
Clarity of thought and ability to negotiate ambiguity.
Should have experience in Marketing Automation tools preferably Pardot/ Marketo/ Eloqua & CRM- Salesforce.
Secondary Skills
Develop and maintain long-term data strategy and work in tandem with stakeholders.
Maintain database integrity and synchronization of marketing systems.