ByHeart

ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That’s why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.

When we launched our Whole Nutrition Infant Formula in March 2022, we were the first new U.S infant formula manufacturer in 15 years. Since then, we’ve been leading the way in a lot of ways.

We’re…

• The only U.S.-made infant formula to use organic, grass-fed whole milk
• The first and only U.S. infant formula company to add the two most abundant proteins found in breast milk—alpha-lac and lactoferrin—to our ingredients list
• The first infant formula company to receive Clean Label Project’s Purity Award (and we test for 700 contaminants vs the required 400)
• We ran the largest clinical trial by a new infant formula brand in 25 years—clinically proving our benefits vs a leading infant formula like:
• Less spit up
• Softer poops
• Easier digestion
• More efficient weight gain
• Enhanced nutrient absorption
• Longer stretches between nighttime feeds*

With >$250M in funding, we’re shifting the industry forward—and this is just the beginning. Help us build a future where all parents can feel amazing about feeding, by joining our growing team of >275 people that stretches across the country.

We're proud to offer competitive, family-first benefits, including but not limited to: 

1. Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family.
2. Flexible paid time off: plus 12+ company holidays, and 2 floating holidays to use at your discretion!
3. 16-weeks of fully-paid parental leave and new parent support: free 1-year supply of formula, cozy feeding suites, and paid pumping time.
4. Up to 6% 401(k) Match to help you plan for your future.
5. Company equity for every employee: because when we succeed, we succeed together!

Visit our site to learn more, and check out some recent press on ByHeart:

• White House Roundtable: President Biden Meets with Infant Formula Manufacturers
• Business Insider: ByHeart Announces Published Data in a Scholarly Journal on Benefits of The Novel High Quality Protein Blend in Their Groundbreaking Next-Generation Easy to Digest Infant Formula
• Governor Wolf Press Conference: Gov. Wolf highlights state investment in ByHeart, first new formula manufacturer in 15 years
• CBS News: As parents scramble to find baby formula, a new manufacturer is seeing soaring demand
• Forbes: A Startup Wanted To Make A Better Baby Formula. It Took Five Long Years.
• based on data from infants at approximately 4 months of age

ROLE DESCRIPTION

As we aspire to build a best-in-class digital experience, ByHeart is looking for an experienced, strategic, and operationally-minded product and ecommerce manager who will be responsible for managing and optimizing our website, product catalog, and Shopify. You will maintain byheart.com, manage third-party platforms and vendor development, and pinpoint opportunities to provide our customers with a world-class experience that combines content and commerce. You are an expert in defining, assessing, and continuously evolving the roadmap to ensure customers receive a best-in-class ecommerce experience. You will work closely with our development, marketing, creative, medical and parent experience teams to continue to improve ecommerce performance, and support campaigns and initiatives from across the organization.

Role Responsibilities

• Manage all ecommerce and web operations associated with byheart.com; combining existing expertise in UX, analytics, SEO, and product management to deliver a best-in-class brand and shopping experience.
• Identify and execute upon opportunities for improvement of UX and new feature development to ensure an effortless customer experience and further increase CVR, AOV, and LTV.
• Manage the operational rollout of new features, product updates, subscriptions, site optimizations, A/B tests and other digital projects that support the strategic roadmap.
• Partner with the Brand, Growth, Lifecycle and Parent Experience teams to iteratively enhance the digital experience, anticipate and resolve key pain points to reduce friction, increase brand equity, and support growth and retention goals.
• Leverage ecommerce principles, analytics, online testing and general business expertise to identify opportunities and implement enhancements to increase sales metrics conversion, customer lifetime value and reduce cost per order.
• Regularly monitor the competitive landscape to identify emerging online trends and recommend changes based on customer and competitor insights; best practices in testing; analysis of KPIs (e.g., sales, conversion).
• Understand and explain complex technical issues, discern impact, and communicate them to maximize clarity and drive resolution.
• Assist with site enhancements for new product launches and campaigns.
• Provide regular communication to management on status updates related to web operations, including project timelines, milestones, and deadlines

Skills & Qualifications

• 5+ years of ecommerce management experience with at least 2+ years of product management experience for a DTC ecommerce brand.
• Superior organization and project management skills with ability to juggle multiple projects, deadlines and communication lines.
• Highly collaborative; develops strong partnerships with technical, strategic and creative stakeholders.
• Extensive knowledge of front and back-end logistical online order placement and fulfillment cycles (payment process, back-end inventory fulfillment, order confirmation and shipping) to optimize online customer experience.
• Hands-on experience using enterprise-level A/B testing and personalization analytics platforms, and a desire to take the current optimization testing implementation to the next level of online testing.
• Technical understanding of ecommerce web platforms and analytics.
• Data-driven, analytical and logical mindset; demonstrated ability to use data to drive decision-making and adjust strategy accordingly.
• Ability to operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact.
• Shopify Plus and ReCharge experience is a plus.
• Experience in SEO optimization is a plus.
• Advanced spreadsheet and data management skills.
• A love of learning new things.
• Sharp attention to detail and ability to consider end-to-end implications.
• Self-starter, empowered to tackle creative and technical challenges.

You will be eligible for a discretionary performance based annual cash bonus and to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.

The minimum annual salary for this position is $130,000 and the maximum is $150,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible for a discretionary performance based annual cash bonus and to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.