AbbVie

Description de l'entreprise

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Description du poste

We are now recruiting a Digital Campaign & CRM Specialist

By integrating AbbVie as a Digital Campaign & CRM Specialist, you will play a pivotal role in supporting all the brand teams on efficient management of digital solutions

Within this context, your principal responsibilities will be to: 

Campaign studio

• Create, monitor, optimize and monitor digital campaigns
• Support & guide Brand Team in customer journey design
• Ensure implementation of customer journey in SFMC Journey Builder
• Ensure maintenance of customer journeys in SFMC Journey Builder
• Ensure monitoring of customer journeys & improvement
• Ensure IFT / BT channels orchestrations (SFMC, Abbvie Pro/care, suggestions, webinar…)

Manage Abbvie PRO / CARE platform (CMS)

• Support on event Management (ON24)
• Plays the role of a consultant to internal stakeholders and works closely with marketing & sales, medical, IT and other functions
• Continuously assess efficiency and effectiveness of digital solutions
• Ensure best practices creation & sharing for customer journey

Content Studio (eWizard /Content Authoring) :

• Create content & promote best practices
• Create & deliver content as email and SFMC pages to support journeys
• Ensure best practices creation & sharing for content creation
• Manage & promote content authoring tool solutions

Analytics Studio : monitor & improve journeys performance

• Measure performance of digital marketing campaigns and assess against goals (ROI and KPIs)
• Responsible for the concept/design, execution, and the performance tracking & measurement of omnichannel customer campaigns and customer journeys,
• Perform data segmentation and data analysis tasks

Support implementation of related systems roadmap (SFMC, Abbvie Pro, Abbvie Care, E-wizzard…)

Contribute and deploy the CRM strategy and associated roadmap

Coordination with global capability

Qualifications

• You have a university degree in business, computer science or equivalent with experience in project management and analytics, & an extensive experience in Pharma ComOps with a focus on digital channels, multi-channel campaigning and customer service 
• Minimum 2 years’ experience with a marketing automation tool, especially Salesforce Marketing Cloud (SFMC) is an important advantage
• Ability to work in a complex environment, across many functions and levels, and collaboratively with different types of customers 
• SFMC certification as an email specialist (m/f/d) as well as extensive functional knowledge of Salesforce Marke Cloud / Exact Target 
• Good knowledge in all aspects of Email Studio (content creation / segmentation), reporting suite and with Journey Builder
• Proven track record in CRM, Experience on Content Authoring too, preferably experienced on CMS systems (Wordpress VIP),& Google Analytics 360, CRM experience (database marketing / loyalty / CRM / acquisition and retention marketing) as well as SQL experience
• Experience on HTML & JavaScript is required,
• Proactive behavior and passion for CX and UX design knowledge as well as new trends and technologies 
• Ability to clearly communicate processes, strategies and general requirements to both internal and external stakeholders,
• Collaborative, committed, result-oriented and business minded personality,
• Strong interpersonal and communication skills,
• High proficiency in MS Office (i.e. Excel, Word and PowerPoint) programs

Informations complémentaires

What other information is important for you to know ?

For us, equality, diversity, and inclusion are essential pillars. We are proud to have built an environment that allows each of our employees around the world to realize their full potential. You can find us at www.abbvie.com / @ABBVIE sur Twitter, Facebook, Instagram, YouTube LinkedIn. 

AbbVie s'engage à agir avec intégrité, à favoriser l'innovation, à transformer des vies, à servir notre communauté et à promouvoir la diversité et l'inclusion. AbbVie a pour politique d'employer les personnes qualifiées les plus compétentes sans discrimination à l'encontre des employés ou des candidats pour des raisons de race, de couleur, de religion, d'origine nationale, d'âge, de sexe (y compris la grossesse), de handicap physique ou mental, de maladie, d'informations génétiques, d'identité ou d'expression de genre, d'orientation sexuelle, d'état civil, de statut d'ancien combattant protégé ou de tout autre statut de groupe protégé par la loi.