BSI Group

Great that you're thinking about a career with BSI!

Senior Marketing Executive

Chiswick London – Hybrid (2-3 days in the office per week).

About the role

As a Senior Marketing Executive you will be part of a successful and established team looking after one of BSI’s flagship subscription tools; BSI Knowledge. You will be accountable for the delivery of marketing strategy, execution, measurement and adaptations of marketing campaigns to the relevant international audience using a full marketing mix.

Responsibilities:

• Contribute to the international growth and revenue delivery of BSI Knowledge.
• Agree on a year plan of key areas of focus and campaigns.
• Execute and prioritise effective campaigns to generate leads, utilizing the full marketing mix (digital marketing, content marketing, direct mail, trade press etc.).
• Work closely with Marketing Manager to identify new channels, techniques or tools which allow you to enhance your campaigns and deliver revenue target.
• Manage and maintain copy for marketing campaigns across multiple marketing channels to ensure accuracy, quality and effectiveness.
• Work with Marketing Manager to promote and manage events throughout the year.
• Evaluate, measure and analyse marketing campaigns and their effectiveness through agreed KPI’s.
• Work closely with the BSI Knowledge Marketing Manager, Sales Team, Renewal Account Team, Product Team and Training Team to further develop the marketing strategy and ensure revenue target is met.

To be successful in the role, you will have: 

• Great commercial marketing experience (generating leads, delivering revenue).
• Report and tracking experience (campaign success, leads, conversions and ROI).
• Strong ability to build robust and successful marketing campaigns.
• Excellent digital marketing skills (email, social etc.)
• Experience working with google platforms (Google Ads, Google Analytics etc.)
• Prior use of Salesforce or Pardot would be beneficial but not essential.

Grow your career and expand your skills and knowledge. At BSI, we offer opportunities to work across industries and across the globe. You’ll benefit from the different perspectives and experiences of your international colleagues, as well as ongoing training and development. We offer flexible working, as well as 27 days’ annual leave, paid sick leave, bank holidays, health insurance, life insurance, pension plan with company contribution, car allowance (dependent on role), income protection, paid maternity leave, paid paternity leave, paid parental leave, adoption leave, compassionate leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle. 

We’re building an organisation that meets the challenges of tomorrow. Want to grow with us?

We exist to have a positive impact. Our people influence international thinking and action on important issues. Our 86,000 customers are based in 193 countries across the globe.

Now we’re taking on society’s biggest challenges. We’re developing standards and guidelines that will help our customers get to net zero, and we’re defining the way new technologies such as AI impact all our lives.

We’re focused on our future – and we’re looking for people who want to grow with us as we take on the challenges of tomorrow. At BSI, you’ll find a workplace where everyone can flourish and thrive, where innovation is encouraged and where learning is part of your everyday. You’ll contribute to work that shapes industries and enhances lives – and you’ll take pride in what you do.

We’re looking for passionate people who want to make a difference in a purpose-led organisation. If that sounds like you, apply now. Together, we can help create a better society and a more sustainable world.

D&I Policy

The world needs fresh thinking and new perspectives to tackle its biggest challenges. It’s why, at BSI, we’re committed to creating a collaborative environment where everyone can contribute. Whatever your background, experience or outlook, here you can be your best self and do your best work.

If you have a disability or a health condition, please let us know if you need any reasonable adjustments to the recruitment process.

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Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.

BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.