E-RETAIL ANALYTICS - Digital Marketing Analyst - 1
The e-Retail Digital Marketing Analyst position involves working directly with a dynamic team of eRetail business analysts based in Lyon, France, as they assist internal business partners in developing e-Retail strategies to achieve Michelin business goals.
Tracks, measures, analyzes trends of the eRetail execution of Michelin tyre products on identified e-Commerce websites, with a focus on defined KPIs
Understands e-Retail business requirements and how to map those requirements to specific distributor relationships contexts
Extrapolates trends and patterns from data analysis and suggests improvement opportunities
Compiles a comprehensive narrative of how online distributors execute Michelin tyres e-Retail while interacting with initiatives; provides operational insights and recommendations
Forecasts and prepares reports measuring effectiveness of programs/action plans
Designs and builds reports using multiple tools (e.g., dedicated Web analytics tools, Excel, PowerPoint, Power BI)
Participates to scoping meetings and presentation meetings with internal business partners
Plays a leading role within the Pune e-Retail Digital Marketing Analysts team, and acts as an problem solver towards other analysts
Keeps up-to-date with the newest analytics and digital/e-commerce marketing trends
KEY EXPECTED ACHIEVEMENTS
Data Analysis
Customer/Internal Partners Focus
Work methods