Sharecare

Job Description:

Sharecare is the leading digital health company that helps people – no matter where they are in their health journey – unify and manage all their health in one place. Our comprehensive and data-driven virtual health platform is designed to help people, providers, employers, health plans, government organizations, and communities optimize individual and population-wide well-being by driving positive behavior change. Driven by our philosophy that we are all together better, at Sharecare, we are committed to supporting each individual through the lens of their personal health and making high-quality care more accessible and affordable for everyone. To learn more, visit www.sharecare.com.

Brought to Bakersfield with sponsorship by Adventist Health in collaboration with Blue Zones, LLC and Sharecare, Inc., Blue Zones Project is a community-by-community well-being improvement initiative designed to enable community members to live longer, happier lives with lower rates of chronic diseases and a higher quality of life.

Blue Zones Project is rooted in lessons learned from the world's longest-lived cultures. We translate these lessons into sustainable environmental changes that strengthen social ties, reshape the places where people spend their time, and sharpen policies to support healthy choices.

If you are a marketer driven to make a difference; If you enjoy interacting with people and are passionate about improving the well-being of others; If you thrive while collaborating with a strong, results-driven team and enjoy challenging yourself and others to find creative solutions, join us! Be part of a team that’s bringing innovative leaders together from across the community to lead and ignite a movement to improve well-being on a significant scale – a movement that promises to help your friends, family, and neighbors in Bakersfield live longer, better.

By engaging a critical mass of individuals and organizations to participate — from worksites and schools to restaurants and grocery stores — the small changes contribute to huge benefits: lowered healthcare costs, improved productivity, and ultimately, a higher quality of life. For more information regarding Blue Zones Project please visit www.bluezonesproject.com. 

Job Summary:

This person is responsible for the execution of the community marketing and engagement plan in Blue Zones Project Bakersfield. This position will lead the process to craft and deploy overall marketing and engagement strategy for Bakersfield that includes various customer segments such as employer, schools, restaurants, grocery stores, civic organizations, and local government agencies. As part of this responsibility, this role must assure coordination and alignment of Blues Zones Project and sponsor brand. This person will oversee the delivery of collaterals, promotional activities (online/offline), programs and events to drive participation of community members. All efforts will be aimed at achieving targeted outcomes including:

• Generate awareness in the community and adoption of health behaviors through marketing and engagement strategies
• Drive 15% engagement (over the term of the project) of local community members, and 25% of employees in participating worksites and other organizations
• Work with local Blue Zones Project team members to drive participation of schools, restaurants, grocery stores, and adoption of community policy

Essential Functions:

• Develop and deploy high impact and efficient market strategies to build brand awareness and drive engagement
• Ensure marketing strategies account for diverse populations within the community
• Provide guidance and consultation to assist project sector team members in developing and deploying effective strategies to increase awareness and engagement:
• Lead and support the team and operations of the marketing and engagement staff to achieve defined performance goals including:
• Build inclusive and diverse marketing and engagement team
• Achieve performance targets for marketing and engagement
• Managing projects to ensure they are executed timely and within allocated budget 
• Identifying and managing vendors
• Identifying and utilizing best practices to support all Blueprint goals
• Manage websites/social networking sites
• Write promotional pieces using standard templates, including drafting and sending partner newsletters, direct mail (email and snail mail)
• Execute community-based campaigns
• Manage placement of paid local promotions with local media and generate earned media
• Coordinate community-based grass-roots strategies (yard signs, neighborhood events, parades etc.)
• Work with the Executive Director, local team leads, community leaders, media (as assigned) and other partners to plan and implement a successful engagement plan
• Attend and support major events to capture stories for web and other outreach efforts
• Oversee the organization and management of community events
• Deliver speeches and engagement programs, and attend local meetings to share the Blue Zones Project story
• Lead local volunteers serving on the outreach/engagement committee
• Lead all Marketing and Engagement team colleagues

Qualifications:

• Education: Bachelor’s degree required and Master’s degree preferred
• Experience: 5 or more years of leadership level responsibility in marketing and/or account management with demonstrated track record of results driving business growth
• Broad expertise or unique knowledge of Blue Zones Project or other community well-being initiatives, using skills to contribute to the development of company objectives and principles and to achieve goals in creative and effective ways
• Works on significant and unique issues where analysis of situations or data requires an evaluation of intangibles. Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results
• Ability to review the demographic profile of customer base and use the information to build a diverse campaign
• Awareness of media that attracts diverse cultures
• Understand how cultural beliefs impact marketing
• Develops the strategy and project plan for a multidisciplinary team responsible for designing and implementing marketing and engagement strategies for customer sites that includes consumer engagement, event planning, developing and implementing marketing campaigns and material design 
• Bilingual (Spanish) preferred

Specific Skills/Attributes:

• Excellent writing skills (web content, direct mail, ad copy)
• Experience securing multiple types of non-paid and paid local media
• Track-record of developing or implementing grass-roots engagement strategies
• Strong team leader, specifically in partnership contexts where the team is a collection of volunteer resources/groups
• Experience chairing, leading and/or organizing community events
• Adept at working all levels of government, non-profits, schools and employers to align complex communities around an engagement campaign
• Compelling verbal communications skills as it relates to inspiring community members to participate
• Ability to oversee engagement of multiple initiatives with volunteer leaders simultaneously and focus effort and resources in the highest priority areas while executing on-time and at/under budget
• Must be able to multi-task and deliver under pressure from various stakeholders
• Ability to represent Sharecare, Blue Zones, and local sponsors with partners, the public, and media
• Ability to work across cultures and develop marketing and engagement strategies that allow all community members the ability to engage in Blue Zones Project
• Experience working with diverse populations and marketing strategies
• Inspiring, influencing, collaborative, and responsible
• Energized by Blue Zones Project’s mission
• Experience with Smartsheets, Eventbrite, Hubspot helpful

Salary:

• $100,000 - $107,000/ annually based on experience

Sharecare and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, sexual orientation, gender identity, religion, age, equal pay, disability, genetic information, protected veteran status, or other status protected under applicable law.