Reporting to the Director of Marketing and Communications, the Marketing Specialist will help create, share, and manage content across The Waldinger Corporation’s digital, social, and print platforms. This position plays a key role in communicating to external audiences, designing promotional materials, upkeep of various social media platforms, and developing multimedia content, including photo, video, and written copy. The ideal candidate will work collaboratively across the organization to tell stories about Waldinger’s people, projects, and commitment to customers and the community.
Job Duties:
- Plays the lead role in creating content that represents the brands within The Waldinger Corporation family of companies.
- Collaborates with team members across the organization to create content for email, newsletters, websites, social media, video, digital signage, collateral materials, and more.
- Assists the Director of Marketing and Communication to ensure consistency in the messaging, branding, content, and look and feel of all marketing materials.
- Serves as the in-house graphic designer for a wide variety of minor design needs across the organization.
- Coordinates and/or executes photography and videography for special events and general marketing needs.
- Manages the companies digital marketing and paid social media efforts, which can include strategy development, execution, budget management, and reporting efforts.
- Creates and maintains Waldinger website and social media content, ensuring content is accurate and up to date, engaging, and optimizes performance.
- Supports strategic marketing priorities in the creation of content and tracking of program success.
- Edit various content assets and ensure alignment with established branding or messaging guidelines.
- Supports event management function to ensure event content and themes are executed at a high level and in line with the brand guidelines and expectations.
- Manage and oversee the company stores and brand apparel programs.
- Assist in creating engaging presentations, including interactive features for both live and virtual audiences.
- Maintains organization and documentation of Waldinger creative assets.
- Key contact for third-party relationships regarding print fulfillment, marketing agencies, web development, branded merchandise, and more.
- Fulfills marketing related requests for internal teams in need of signage, branded merchandise, website content, etc.
- Coordinates with multiple departments to define project requirements, create timelines, ensures content accuracy, and meets budget criteria.
- Performs other work duties as assigned.
The Waldinger Corporation is a full-service mechanical, electrical, sheet metal and service contractor operating under a people-first approach. The Waldinger Corporation has branches throughout the Midwest United States and has built a reputation of success since 1906.
The Waldinger Corporation is an EOE, including disability/vets.
The Waldinger Corporation participates in E-Verify
Requirements:
- Bachelor's Degree in Marketing, Advertising, Journalism, Communications, Public Relations, or equivalent business experience preferred
- 3-5 years of marketing, graphic design and/or content strategy experience
- Proficient in Microsoft Office Suite, Adobe Suite
- Experience working with content management systems, Canva
- Strong visual storytelling skills, along with graphic design experience
- Ability to write for traditional and digital channels, translating complex information into clear and creative content that is accessible to a variety of audiences
- Good eye for design, experience collaborating with other to achieve desired outcomes
- Photography and videography experience a plus, though not required
- Strong organizational skills, with high level of attention to detail
- Self-motivated, enjoys learning new things, and demonstrates reliability and professionalism
- Exhibit excellent interpersonal skills and work well with a variety of different individuals
- Demonstrate the ability to live Waldinger’s values of care for people, care for customers, getting it right and doing it right.
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