The Amazon Fire TV team is seeking a talented Product Manager to own engagement for FTV across device types in India. This role will be responsible for defining customer engagement programs, working with advanced analytics and data science teams to drive device usage and retention, determining the right Share of Voice (SOV) across partner teams, identifying and closing gaps in experience by partnering with WW stakeholder teams. You should thrive in ambiguous situations and love to build things from scratch. You are innovative, creative and excited about implementing engagement initiatives for Fire TV Devices.
Key job responsibilities
1. Own the retention metrics for FTV India, identifying leading cause of churn across customer cohorts and device types, and establishing a charter to address the same.
2. Partner with the engagement marketing manager lifecycle marketing and customer retention/ winback strategies for Fire TV; inclusive of early onboarding, sustained usage, churn and win-back programs that deliver downstream impact across Fire TV and Amazon
3. Determine the right Share of Voice (SOV) strategy across FTV assets, optimizing for the engagement and monetization goals for FTV India. Align stakeholder teams to the plan and ensure seamless execution on the same.
4. Benchmark FTV experience and identify large opportunities to improve the same, partner with WW teams to highlight gaps and the short term and long term means to address the same.
5. Update stakeholders through strong mechanisms like QBR etc. Lead the engagement goal setting for India during OP1, OP2.
About the team
Join the team changing the future of entertainment. Amazon Fire TV has more than 50 million monthly active users, and customers globally have access to tens of thousands of apps, Alexa skills, channels, and more. Our growth requires leaders who move fast, have an entrepreneurial spirit, unrelenting tenacity to get things done, and are capable of breaking down and solving complex problems.
We are open to hiring candidates to work out of one of the following locations:
Bengaluru, KA, IND