VF Corp

Eastpak & JanSport EMEA are looking for an exceptional marketing manager to join our marketing team based in London, UK. This is a 1-year maternity cover temporary contract.

Let’s talk about the role! 

You as Manager, Marketing UK & EIRE Eastpak & JanSport will support the development of a 360° online and retail marketing strategy to successfully deliver the Eastpak & JanSport Marketing plan for the UK & Ireland consistent with the Eastpak & JanSport Global vision and brand positioning.

You will support the brands from GTM’s discussion and KPI’s setting to execution and ROI monitoring. You will support the growth of the two brands` equity within the UK & Ireland markets.

You will report to the Eastpak Senior Channel Marketing Manager.

How you will make a difference

You will achieve this by:

• Driving sustainable and profitable growth and brand equity among brands’ wholesale partner by developing local omnichannel marketing plans.
• Guiding and working with local UK PR agencies to define key initiatives, select the right media partners and implement consistent local influencer, KOLS strategies.
• Improving the visual presence of the Eastpak & JanSport brand in collaboration with in-house VM and retail accounts to ensure our Brands look at their best in our shopping locations.
• Develop and lead UK based events, activations, pop-up or brand Shop-in-shop opening, trade shows and much more!
• Participate on International sales/marketing meetings: GTM, Product Previews, Global PR Days, Monthly EMEA Calls etc.
• MKTG FY budget responsibilities: suppliers’ selection, deals and contracts negotiation, invoices management and production of financial tracking report for HQ P&L.
• Collate monthly, quarterly, and seasonal reports.

Skills for Success

You should be a go-getter person, a high-energy team player and curious about marketing/branding, combined with:

• A professional with 3-5 years of experience in Country or Brand marketing roles
• The ability to work both independently but also with external agency to discover/evaluate business opportunities.
• The capability to think out of the box and being detail attentive.
• An understanding of fashion, retail and PR
• An expertise in building strong relationship both with internal and external stakeholders.
• A keen interest in the latest digital trends and consumer behaviours in general

A formal education and subsequent University Bachelor or master’s degree in marketing, economics, business, communication are nice to have, but we are most interested in your total experience and professional achievements.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands

This post is not eligible for relocation support

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

Free to Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you! Apply, visit vfc.com, Eastpak.com or follow us on our LinkedIn and Instagram pages, see you there!

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